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1 Presented by: Vishal AgrawaL

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 Introduction of Maggi 2-minutes
Noodles :-
r tǯs a Brand of instant Noodle made by Nestle
ndia Ltd.
r t was found by the Maggi family in
Switzerland in the 19th century.
r Nestle launched Maggi for the first time in
ndia in the year 198¢.
r Nestle wanted to explore the potential for
such an nstant food among the ndian
market.
r t took several years and lot of money for
Nestle to establish its Noodles brand in
ndia.

r The Brand is popular in:

r Now it enjoys around 90% market share in
- Australia this segment.
- ndia

- Malaysia r Over the years Maggi has launched several

products under its Brand Name.
- New Zealand
Eg: maggi ketch-up,pasta.bhuna masala
,instant soups.
- Singapore

- South Africa.
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 Initial Strategies of
Maggi :-
[ Maggi has faced lot of hurdles in its journey in ndia.

[ The basic problem the brand faced is the ndian Psyche.

[ The noodles positioned as a 'convenience product', for mothers & as a

'fun' product for children.

[ The noodles' tagline, 'Fast to Cook Good to Eat' was also in keeping with
this positioning. it shows the effective Tagline Communication.

[ They promoted the product further by distributing free samples. Giving

gifts on return of empty packets, etc.

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R
  



 
Fast to
cook
Age Kids Taste
good to
eat
Eating 2-minute
Youth Flavours
Habits noodles

XOffice
goers Packaging
Lifestyle XWorking Taste bhi
of urban Women health
families XHealth bhi
conscious
people
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Conducting regular market research

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No Brand Ambassador

Strong distributing channel

Affordable prices

High Brand recall / Brand loyalty





   

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