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INTEGRATED MAKETING COMMUNICATION (IMC)

OneB
Yip Boh May (May) DBM/0417/008
Khor Jia Ern, Adeline DBM/0417/026
Wong Sze Min (Shirley) DBM/0417/035
Ooi Xiang Han (Hanz) DBM/0417/057
Heow Hui Yi (Eunice) DBM/0417/005
Ng Wai Hong (Jack) DBM/0417/062
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Founders

William Lever Antonius Johannes Samuel van den Georg Schicht James Darcy Lever
Jurgens Bergh

Source : https://en.wikipedia.org/wiki/Unilever
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Introduction
• Multinational consumer good.
• Formed in 1930s by merging Lever Brothers and Margarine
Unie.
• Foods, beverages, cleaning agents and personal cares products.
• London, United Kingdom, Rotterdam and Netherlands.

Headquartered

Source : https://en.wikipedia.org/wiki/Unilever
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Unilever Products

Source: https://www.unilever.com/brands/
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Introduction of REXONA
• Deodorant and antiperspirant brand
founded in Australia.
• Rexona was bought by Unilever in
year 1930s.
• Rexona = Sure (United Kingdom,
Ireland, India), Rexena (Korea,
Japan).

Source : https://en.wikipedia.org/wiki/Unilever
http://www.rexona.com.my/about-us
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REXONA FRESH MOVES

Campaign
• To inspire youngsters to move more and not to be afraid of
sweat and body odour.
• Two activities.
1. Videobomb
2. Peraduan Fresh Moves
• Collaboration with Electric Run

Source: http://rexonafreshmoves.ulmcontest.com/
http://www.marketing-interactive.com/rexona-gets-malaysian-influencers-moving-for-latest-campaign/
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Videobomb
• Kicked off with online video challenge from the stars.
• Scha Alyahya and SonaOne.
• Promote advanced protection technology of Rexona Motionsense.

Source: http://www.marketing-interactive.com/rexona-gets-malaysian-influencers-moving-for-latest-campaign/
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1,573,059 Views

Source: https://www.youtube.com/watch?v=X5ydV-EfRQc
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1,583,125 Views

Source: https://www.youtube.com/watch?v=MYYE-OsBmnA
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Peraduan Fresh Moves

• Increase sales
• Create brand awareness

Source: http://rexonafreshmoves.ulmcontest.com/
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Electric Run
• Collaboration with REXONA Fresh Moves Campaign .

Source : https://www.thestar.com.my/metro/community/2016/05/28/making-a-move-for-charity-motion-
sensors-at-concert-convert-spectators-energy-into-funds-in-aid-of-t/
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RESULT

AIM

Source : https://www.thestar.com.my/metro/community/2016/05/28/making-a-move-for-charity-motion-
sensors-at-concert-convert-spectators-energy-into-funds-in-aid-of-t/
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Conclusion
• Raise brand awareness successfully.
• Build meaningful engagements for consumers.
• Encourage youngster to make a difference.
• Create positive image for company
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