Marketing Plan on

Xiaomi Redmi Note 4X

Group Name : FrontLiners

Shahriar Haque #1410517

Al Hussain Sourav #1522128
Arafat Hossain Dipta #1410232
Yasin Arafath Danny # 1330844
Gourab Bhattacharya # 1521091
Yeasmin Iftekhar # 1410547
Introduction

 Xiaomi inc is one of the leading smart phone and its

headquarter in Beijing, China.

 Xiaomi Redmi Note 4X smartphone was launched in

February 2017.

 Xiaomi Redmi has been able to differentiate

itself from the competitors by its feature and
price.
 Situation Analysis
 As Market Summery Xiaomi Smartphone was launched with the tagline
“Accelerate your life” targeting middle and lower class people.

 It became world’s 4th largest smartphone manufacturer in five years of

its incorporation.
 As Chinese media have nicknamed his company, the “Apple of the
East”
 It has minimized the gap between high and low price by offering high
quality hardware in lower prices.

 As a result it has gain 18% smartphone market share in China.

 Swot Analysis
Strengths
 Skilled and experienced workforce
 High profitability
 Competent and experienced business units
Weaknesses
 • Having low profitability in future
 • Problem in competition in future
 • Problem in maintaining its quality
 • Lack of bringing more professionals
 • Lack of enough technical staff
Opportunities
 Can maintain their business with income
level speed
 Explore new and existing markets
 Look for new and emerging global
markets
 New specifications and application
 More attractive size and less weight
Threats
 Strict government regulations on the
manufacturing and transportation.
 Increase in the rates of their interests.
 Constant changes in the price
 Competition

Apple iPhone
Nokia

Huawei

Oppo
Samsung
 Product Offerings
CAMERA
• Primary: 13 MP, f/2.0, phase detection autofocus, dual-LED (dual tone) flash
• Features: 1.12 µm pixel size, geo-tagging, touch focus, face detection, panorama, HDR
• Video: 1080p@30fps, 720p@120fps
• Secondary: 5 MP, f/2.0, 1080p

 The Xiaomi Note 4X has a FABLET- size screen, and it’s big, bright, and beautiful. It’s not an AMOLED panel
though, but an IPS LCD screen that measures 5.5-inches and has a 1920 x 1080 pixel resolution

• MEMORY: Card slot micro SD, up to 256 GB (uses SIM 2 slot)

Internal -64 GB, 4 GB RAM or 32 GB, 3 RAM
Selecting Pricing:

We follow value pricing. We

win loyal customers by
charging a fairly low price
for a high-quality offering.
Distribution

Channel Market Covarage Strategies

Our channel strategy is to use selective

distribution because selecting only
those distributors that meet certain
channel selection criteria to sell
product in a given market
Distribution
1. Electronics speciality store:
I. Gadget Gang7
II. Gadget & gear

2. Authorized IM store
I. jamuna future park,
II. Bashundhara City,
III. Samoli square mall,
IV. Motalabe Plaza,
V. Subostu Nojorvali shopping Mall
Marketing Research
•Demand for a product or
service in market.

•Sales figures within a market

1. Market tests: for a particular product.

•Who our customers are?

•What those customers think

about our product and what
they think about our
competitors', so we can
2. Survey capitalize on our strengths.

•Where and how customers buy

our product or service, so we
can establish the most effective
distribution and marketing
channels.

•How much customers are

willing to pay, so we can figure
out a competitive price for
them and realistic profits for
us
Marketing Fast Speed.
Strategy
Good feature and capabilities.

Product Fastest Processor.

Strategy
Higher Graphics .

Good camera Compare to the price.

 Affordable Price.

Pricing Give us a positive vibe.

Strategy

Low price compare to

the competitors.
 Grammeenphone

Offer Gifts.
Distribution
Strategy
12 Months EMI Facility
Why company make financials analysis?

 Maximize profit
 To minimize fraudulent
 To analysis 4Ps of a product are effective and
efficient or not
XIAOMI REDMI NOTE 4X financial analysis

Total sale volume of the quarter 580000

 The price of the phone is 550

Variable price of the phone is 250

Fixed expenses of the phone is 27000000

So, the breakeven point of the phone is 90000 units.