Marketing to Business

Travelers

Sem VIII Unit VII A presentation about

types, needs and how to reach Business
Travelers

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 1
Business Traveler market is the
major segment of the hospitality
industry today, accounting for
over half of all room revenues

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 2
92% of all business travelers
spent at least one night away
from home
73% stayed in 3 hotels or motels
The average length of stay was
4.3 nights

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 3
Needs of Business Travelers
Convenient Location
Clean Rooms
Room Rates
Recommendation from Friends
and Colleagues
Previous Experience
Facilities
Frequent Traveler Programs

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 4
Quality Service
Sports Facilities
Ambience
Entertainment on Premises
Prior Knowledge
Safety and Security

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 5
Type of Travelers
Business Travelers
Frequent Business Travelers
No Frill Travelers
Cost Plus Travelers
Extroverted Affluent Travelers
Women Business Travelers

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 6
Needs of Women Business
Travelers
Security
Comfort and Speed & Accuracy of
Service
Convenience
Facilities

Any other

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 7
Type of Stay
Over Night Stay
Extended Stay
Vacation Stay

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 8
Some more Facilities for
Business Travelers
Executive or Business Floors
Business Services
Health and Fitness Centers
Special Amenities
In room refreshment Centers
Frequent Traveler Programs

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 9
How to reach Business
Travelers ?
Newspaper Articles (Economic Times,
Financial Express and Mint)
Office Building locator boards
Regional Publicity Materials
Business Publications
Travel Magazines and Portals
Web portals like (moneycontrol,
rupeetimes etc.)
Youtube
onesheet-affinities-businesstravelers.pd
f Peeyush Srivastav, Asst Professor,
4/6/18 BCIHMCT, N Delhi 10
Thank you for Listening Students

This concludes Unit VII

We will continue our search for

Integrated Marketing
Communications in the next class

Peeyush Srivastav, Asst Professor,

4/6/18 BCIHMCT, N Delhi 11