Welcome

to the
Presentation
Program
Discussion Chapter – 15 :
Green Packaging
Unwrapped
 Group Profile
Group Name : Pentagon

Name ID

Riday Chandra Das 1207003

Aminur Rahman 1207015

Md. Aman Ullah 1207034

Sajal Kundu 1207039

Monir Hossain 1107034

‘In the throwaway economy, packaging
becomes an end in itself. Hardware supplies,
children’s toys, cosmetics, toiletries,
pharmaceuticals, music recordings, food and
drinks, and every other conceivable is mounted
on cardboard, wrapped in paper, sealed with
plastic, or subjected to all three.’
(Alan Thein Durning)
Introduction
Packaging is one of the ‘Cindereella’
field of the marketing discipline
which has receive comparatively
little coverage in the marketing
literature, yet which can play a vital
part in the success or failure of
products in practice.
1. Packaging is the art, science and technology of
preparing goods for transport.

2. Packaging
may be defined as the means of ensuring
the safe delivery of a product to the ultimate
consumer in sound condition, at a minimum overall
cost.

3. Packaging must protect what it sells, and sell what it

protects.
(Briston and Neil,1972)
 Functions of packaging

1.The production and 2.The transport and

guarantee function storage function

3.The selling function 4.The information function

5.The service function 6.The portioning function

7.The environmental function 8.The regulation function

 ‘E’ factors
1. Economical

2. Ergonomic

3. Environmentally sensitive in
disposal
 1.
Physical
 2. Psychological
• Production manager want ease of filling.

• Retailers want ease of display and storage.

• Consumer want convenience, safety and value.

• Environmentalist want minimal use of materials

and maximum recycling.

• Marketer wants ease of distribution, protection,

and shelf presence.
Types of packaging

1. Primary packaging
2. Secondary packaging
3. Shipping packaging
4. Labelling
 Aminur Rahman
ID : 1207015

Discussion Topic:
1. Packaging materials
2. Concern about packaging
 Packaging materials
1. Glass:
 Ideal material for food packaging especially liquid.
 Used as bottles, jars, glasses, jugs etc.
 Main features are energy -intensive nature ,inalterable, strong
and easy to reuse or recycle.
 Environmental backlash against plastic industry give an edge to
glass industry to grow .

2. Metal:
 Appropriate for packaging foods and drinks products .
 Cans which can made either from tins or aluminum and both
are recyclable
 metal foil is used to package medicine tablet ,confectionaries
or photographs.
3. Plastic:
 Most common packaging materials but difficult to dispose
 Appropriate for food ,drink, consumer goods and as a
wrapping for shipping goods.
 Difficult to recycle because of quality reduction.
 It is more energy efficient but environmentally harmful.

4. Paper and cardboard :

 Paper is mainly used for light consumer goods like
stationery
 Cardboard is secondary like milk and juice boxes, candy
boxes or cement bags

5. Wood:
 Not so much useable
 Primarily provide shipping packaging as a pallets or crates
Concern about packaging:
 Green concern
 Consumers concern
 Overpackaging
 Green concern:
1. Resource consumption :
 Producing large amount of packaging needs
natural resources

2. Low recycling rates :

 Only small quantity of packaging is recycled.

3. Information and labelling :

 Misleading information
 Don’t obey the rules
4. Waste :
 Huge amount of waste is generating because of
overpackaging, inefficient packaging design, a failure
to se recyclable materials, and an emphasis on
disposability

5. Litter:
 It is the result of discarded packaging from fast
food , cigarettes, canned drinks and confectionary.
 Consumer concerns:

1. The use of half empty packages

 Example: Chips

2. The use of containers with double-skins, rounded bottoms, or

internal packaging
 Example : Cream jar
3. The use of packaging which is close in color, shape or image
to a market leading brand
 Example : Water bottle

4. The failure of packages to be user friendly to elderly or

disabled people
 Example : Strong packaging
5. The price of packaging
 Example : Liquid antiseptic
 Overpackaging :
1. Using unnecessary multiple layers of packaging
 Example : Chocolate packaging
2. Putting sturdy plastic containers inside cardboard boxes
 Example : Packaging of shampoo or toothpaste
3. Using larger containers than necessary to occupy self space
 Example : CD
4. Multipacking individual items which are already packaged to form
‘value packs’
 Example : A dozen cup of hooks or a pair of bicycle paddles
5. Packaging highly durable products which could be sold equally well
unpackaged
 Example : Pen , screwdrivers etc.
MD. AMAN ULLAH.
ID: 1207034
 Selected Topic

Packaging And The

Consumer
Packaging And Health And
Safety
Packaging And The Consumer

 Packages as Promoters
NO COUNTRY PERCENTAG
E
1 USA 67 %
2 West Germany 88 %
3 Former East Germany 90 %
4 Italy 84 %
5 Spain 82 %
Packaging And Health And Safety
Potential sources of damage

 Heat  Bacteria
 Light  Pilferage

 Impact  Air

 Compression  Water

 Pests  Harmful vapors or

liquids.
 Packaging is particularly important in
product such as
Food Product
Medical product
 Medical product
 Concerns that product protection should be the number
one priority for medical product packaging led to it
being specifically excluded from the new EU packaging
Directive.
Food Product
 In terms of food products, hygiene and safety issues can
also limit the opportunities for using materials.
Glass and metal recycling
Paper recycling
Plastic recycling
Sajal Kundu
ID: 1207039
GREEN PACKAGING STRATEGIES

 Removal

 Reduction

 Reuse

 Recycling

 Biodegradability

 Technology Development
REMOVAL
 Remove unnecessary layers.
 Removing one layer of packaging
cumulatively saves from surprisingly
large amount of wastage.
 SmithKline Beecham sells toothpaste
in carton free tubes.
 REDUCTION
The ways of reduction:
 Sell in larger unit sizes

 Sell refills

 Use efficient design forms

 Reduce the thickness of the packaging material

 Switch the packaging to a material of which less is

needed
 Improve efficiency of packaging process
REUSE

Packaging consumption can be reduced

by encouraging consumer to reuse
packaging.

For example: Packaging meterial like

Glass, plastic bottles etc can be reused.
Recycling can produce major
savings in raw mmaterials and
energy.

Packaging materials that can't be

directly recycled can be indirectly
recycled to make another useful
mmaterial.
 BIODEGRADABILITY
Biodegradable plastics capable of breaking
down under the right conditions and leave less
visible pollutant.
Comes in two types:
1. Ecolyte, which breaks down when exposed
to sunlight
2. Bioplastic breaks down when buried in soil
Example: shampoo bottle, supper market
carrier bag
TECHNOLOGY DEVELOPMENT
Innovation in packaging technology

Lever Brothers have experimented

with "bag-in-box" technology
 Political Development
ü Packaging has become an imimportant
item of political agenda
ü Some countries have gone as far as
banning particular packaging types.

Denmark banned aluminium cans for drinks

Sweden plans to ban non-refillable PET
bottles.
Monir Hossain
Id : 1107034

Recycling schemes
and system
 Recycling schemes and system

• National initiative

• Local initiative
 Manufacturer initiative

 Retailer initiative
 It has reduced all that to a single, redesigned
cardboard carton.
 Table : Reduction in packaging
volume at DEC

Computer Product Before After Reduction %

product vol.

Mouse 216.9 8.6 .94 89.1

Module 791.9 2.7 .72 74.3
Software 181.9 15.1 1.7 88.2
cabinet 900.4 .36 .25 31
 Packaging materials
 Materials can be easily reused or
recycled
 Avoid coloured polyethylene
terephthate
 Environmental protection laws
 Avoid excess packaging
 Developed smaller packaging
 Use reclaimed materials
 Proper consideration to pollution
 Ensure pack with information
 Advertising should be an
accompanying option to pack
 Ensure appropriate training