Professional Documents
Culture Documents
Tasfiqul Hoque
ID: 1207006
Introduction
A distribution system is a key external resource. Normally it takes years to build
and is not easily changed. It ranks in importance with key external resources such
as manufacturing, research, engineering, and field personnel and facilities.
( Corey,1976)
Physical view
Distribution channel
Economic view
Distribution process
For service:
Customer going to the service provider or service provider going to the customer.
Goutam Saha
ID- 1207011
Developing A Distribution Strategy
Need to be resolved in developing and implementing a logistics strategy.
Key green issues were packaging & waste creation, the disposal of waste, noise & emission levels,
consumption of fuel resources.(Szymankiewics 1993)
Conventional Approach
Speed and timeliness with which products are delivered
Distance and means by which they travel
The location that they travel to and from
The costs and risks involved in their movement
Green Approach
Add eco-efficiency along with above elements of conventional approach
Customer
Service
Channel Network
Design Strategy
Geographic Coverage
Number of Intermediaries
Channel of Particular Product
Impact
Environmental Impact
Social Impact
The traditional view of marketing is that the decision- making power within supply
channels rests with the producer, with retailers acting as relatively passive
intermediaries.
Shultz(1987) sees the increasing size of retailers of retailers through acquisition and
merger, and the informational power given to retailers by their electronic point of
sale(EPOS) systems .
Hopefenbeck (1993) Retailers have an important role as gatekeepers controlling the flow
of products and information between producers and consumers.
Swindley (1991) found that over half of a sample of retail buyers felt that ecological
considerations were important in their buying decisions.
The greening of traditional retailers
The first and probably the best green channel is The body shop.
Earth General
Earth Mercantile
Restore
The Earth store
Eco-wise
Green Direct Marketing
Direct mail can be used as a distribution channel as well as means of promotion. The use
direct channels can reduce the human , physical and financial resources consumed
within the marketing channel by ordering, handling, storing, displaying, promoting, selling
and delivery of the tangible product among different links in the supply chain.
For example: One of the most successful green direct mail retailers is seventh
Generation.
Betterware support social and environmental causes
with annual donations. Its follow several policy:
A tree for a tree
A reuse of catalogue
Sustainable sourcing for wooden products.
CFC- free products
Child- resistant caps
Measure strips on bottles
A minimal packaging policy
A spare parts availability policy
FROM ONE WAY TO TWO WAY
CHANNELS
Reverse Logistics
Goods and information move down
the supply chain, money, and perhaps
information ,flow back up it.
Green challenge is introducing the
logic of “what goes up must come
back down.”
Both manufacturers and retailers
have a responsibility to take back
consumer packaging.
Closing The loop