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• 2 billion people

use Unilever
products everyday
FIVE KEY

1. A better future for children


2. A healthier future
3. A more confident future
4. A better future for the planet.
5. A better future for farming and farmers.
STRATEGY

Invested in a long term


strategy of categories and
brands that deliver
growth to the benefit of
stake holders.
VISION
1. Growing the business
2. Improving health and well-being
3. Enhancing livelihoods
4. Reducing environmental impact
Two of the
most successful
brands in the
world
The most popular male grooming brand in the
world and the Unilever’s best seller
WINNING WORLDWIDE FANS

Axe has been helping guys get the girl since the
brand launched in France in 1983. Now men in
more than 90 countries, from the Americas to
Asia, reach for Axe every day.
Newspaper and Online Clippings
The Axe brand is built on epic and
disruptive advertising. The attention-
grabbing ads are famous around the world,
and have been recognised by the
prestigious Cannes Lions Advertising
Awards
Dove believes that beauty - feeling
and looking your personal best - is the
result of proper care.
The Dove difference

• The Dove brand started its life in 1957 in the


US, with the revolutionary new beauty
cleansing Bar.
• It is #1 Dermatologist Recommended brand
in the US, Canada and France
SOCIAL MISSION

Dove's Social Mission is to ensure that the next


generation grows up enjoying a positive
relationship with the way they look and to help
them reach their full potential in life.
Dove’s Marketing Strategy

• TV Commercials
• Advertising
• Web Solutions
• Billboards
• Interviews
• Super Bowl Media
• TV and News Programs
KEY POINTS
• Dove and Axe are successful because they identify
their customers with brand.
• It works on the principle of
personal marketing.
• Focusing on the consumers of particular product and
just marketing among them makes personal marketing
work well.
Personal Marketing

Personal Marketing can go too far


when it pushes up a high standard,
hurting the self esteem of
common people based on
stereotype.
• Dove and Axe both work on the principle of
personal marketing
• Axe is the most popular male grooming
brand
• Promotions through TV, online advertising,
magazines etc.
• Contradictory advertisement
Created by Yash Manghnani, RCOEM
Nagpur, during a marketing internship
by Prof. Sameer Mathur, IIM Lucknow.