Professional Documents
Culture Documents
• Investor information- about new products and services filed with the
securities commission
• Informal sources through trade shows and from marketing and sales
people
What are the two types of forecasting?
• Trend Analysis- hypothetical extension of past series of events into
the future.
• BCG Matrix
Porter’s 5 competitive forces
• Threats of New Entrants- new competitors can affect an industry
almost overnight taking away customers from existing organizations
• Bargaining power of suppliers- some companies are readily able to
switch suppliers but others are not
• Bargaining power of buyers- customers who buy a lot of products
from an organization have more bargaining power than those who
don’t
• Threats of substitutes- in a better position to switch to new products
when existing channels are under threat
• Rivalry among competitors
Four Competitive Strategies
• Cost leadership- keep costs and prices of products below those of
competitors
• Differentiation Strategy- offering unique and superior value for a wide
market
• Cost-focus strategy- keeping costs and prices low for a narrow market