Professional Documents
Culture Documents
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Company Introduction
Market Summary
Competitive Analysis
SWOT Analysis
Recommendation
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º retail stores
countries
6 products
accessories
Sells a product every four second
Second most trusted brand in UK
ºth top brand in U.S
ºth most respect in the world
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Growing number of
ethnic consumers
Growing awareness of
personal wellbeing
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People are becoming more educated, and therefore
concerned about what skincare & beauty products
they use to maintain their health & wellbeing.
Seeking a natural, clean alternative and precautionary
principle, without the use of GM & not tested on
animals
The ¶Beckham effect·, the market for men·s products
has seen a significant growth
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Increasing women employment
Increasing by .9
Threat of substitutes:
Relatively low ² increasing popularity
of plant ingredients within cosmetics
and toiletries market VThe power of suppliers:
Relatively high ² using supply
The power of buyers: chain management
High ² Dual distribution with multi
channel strategy Competitive Rivalry: high
Opportunities Threats
Brand Repositioning
Product innovation
The recent successes
Spa wisdom range
Passion fruit bath and Body range
Seasonal makeup collections capitalizing on fashion trend
Seasonal home fragrance oils and burner collections
Product
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Promotion
Public Relations
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Convenient Products
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Adopt to competition by expanding into new markets.
(China Market)
Thank you
for your attention
Any questions?