Professional Documents
Culture Documents
Rob Tenhundfeld
Business Intelligence Solution Specialist
Let’s start with a (not so)
simple question….
“How is my new brand doing?”
• Siloed
• Fragmented
• Inconsistent
• Report-centric
• Restricted
• Unintuitive Hasn’t the promise of BI
been there for the past
decade?
The Evolving Role of BI
From: To:
Analysts Pervasive use
Oracle #1 in DW Tools
Data Warehousing - IDC
Oracle BI Server
Logical SQL ODBC/JDBC (Logical Business Model) Oracle BI Administration
Oracle BI
Load Balancer
Cluster Controller
Metadata Interchange
Session Management Metadata Management Services
Intelligent Request Generation
Multi-User Development Services
Multi-Pass /
Sub-Request Logic
Oracle BI Server
Logical SQL ODBC/JDBC (Logical Business Model) Oracle BI Administration
Oracle BI
Load Balancer
Cluster Controller
Metadata Interchange
Session Management Metadata Management Services
Intelligent Request Generation
Multi-User Development Services
Multi-Pass /
Sub-Request Logic
DB2
Supply
Chain
DM
Teradata
OLAP
Oracle
Physical Layer – “Intelligent ERP.
Request Generation”
XML Data
Reads in system catalog Source
SQL Server
Multiple sources Acxiom
Regardless of Schema
Drill-Paths
Complex/Derived Measures
(Level-based, time series,
dimension-specific, nested)
Aggregate/Fragment Aware
Enterprise Business Model Administration
Presentation Layer
Oracle BI Server
Logical SQL ODBC/JDBC (Logical Business Model) Oracle BI Administration
Oracle BI
Load Balancer
Cluster Controller
Metadata Interchange
Session Management Metadata Management Services
Intelligent Request Generation
Multi-User Development Services
Multi-Pass /
Sub-Request Logic
Brand,
Closed Revenue (GL)
Service Requests (Call Center)
Share of Revenue (Derivation)
A Day in the Life of a Query
Navigator
Multi-Pass/Sub-Request Logic
[Revenue Share]
Fragmentation Optimization
Aggregate Navigator
Cache Services
Security Services:
Integration with OID, LDAP with
sophisticated data driven personalization
mechanisms.
D E M O N S T R A T I O N
Oracle BI Suite
Enterprise Edition
Drive Pervasive Intelligence
All Departments, Users, and Processes
Auto Comms. Complex Consumer Energy Financial High Insurance Life Public Travel
& Media Mfg. Sector Services Tech & Health Sciences Sector & Trans
Service &
Sales Marketing Financial Supply Chain Workforce
Contact Center
Analytics Analytics Analytics Analytics Analytics
Analytics
Pipeline Churn Campaign Receivables / Supplier Employee
Analysis Propensity Scorecard Payables Analysis Performance Productivity
Triangulated Customer Response Customer Inventory Compensation
Forecasting Satisfaction Rates Profitability Analysis Analysis
Sales Team Resolution Product Product Procurement Compliance
Effectiveness Rates Propensity Profitability Cycle Times Reporting
Up-sell / Service Rep Loyalty and Regulatory Inventory Workforce
Cross-sell Effectiveness Attrition Compliance Availability Profile
Discounting Service Cost Market Basket Expense Employee Turnover
Analysis Analysis Analysis Management Expenses Trends
Lead Service Campaign ROI Cash Flow BOM Analysis Return on
Conversion Trends Analysis Human Capital
Other Operational
Prebuilt adapters: & Analytic Sources
“
Sales and Marketing Analytics
Integrate with portals & apps Access with other tools Leverage existing
XML, SOAP API, JSR168 support Open SQL query interface security
Oracle BI Server
Multi- XML
Microsoft Data Excel
Oracle SQL Teradata IBM DB2 Essbase Warehouse Dimensional
Flat Files
Server Data Marts
SAP BW
Business Analysts
& Operations • Build shared dashboards, alerts, workflow
processes for their user community
IT
• Focus on data infrastructure, metadata
model, tuning performance, security
Oracle BI Suite Enterprise Edition
Summary of Key Benefits / Differentiators
1. Comprehensive, integrated BI suite
2. Enterprise information model & consistent metrics
3. Intelligence spanning multiple sources
4. Designed for broad, pervasive use
5. Library of prebuilt Oracle BI Applications
• Provide lower TCO, faster deployment, more assured value
6. “Hot Pluggable” to maximize value of current systems
7. Scalable and flexible BI architecture
8. Pre-integrated Oracle stack lowers cost & complexity
9. Scalable and sustainable BI process
Industry Leaders Adopting
Oracle BI Enterprise Edition
Aerospace & Defense 5 of the top 6
Commercial Banks 4 of the top 5
Pharmaceutical 8 of the top 9
Computer Office Equip 6 of the top 9
Diversified Financials 3 of the top 4
Railroad 3 of the top 4
Medical Products & Equip 3 of the top 6
Telecommunications 5 of the top 6
Securities 3 of the top 6
Network & Comms Equip 2 of the top 4
Life & Health Insurance 3 of the top 5
OBIEE Features vs. 11g DB
OBIEE Provides Tools for the Roadmap to Best Practice BI/DW