Amity Global Business School

Indore

Enhancement , Distribution Channel , Brand Promotion And Sales For

Mahindra Saboro
SUBMITTED TO - SUBMITTED BY-
DR. VIVEK SAPRU JUDE JOSEPH
INTRODUCTION

The agribusiness division of Mahindra & Mahindra has established its footprint in
dairy products market with its branded milk Saboro. The name has been derived
from Sabor, a greek word, meaning taste. Launched in Indore on March 22 Year
2016, Saboro pouch milk comes with four variants: Double Toned Milk, Full Cream
Milk, Protein Rich Milk and Cream Rich Milk. It will later expand in Madhya
Pradesh by next with some more new dairy products.
About saboro milk :
Saboro Milk is thicker, creamier and richer than regular milk because a lot
goes into making it that way.

To begin with, we procure the best quality milk directly from farmers. We then put it
through stringent quality checks in our chilling plants to make it even better. It is
then preserved at exactly 40 Celsius and packaged with utmost care so that every
drop stays delicious when it reaches you.
Saboro Milk is high macro and micro nutrients, resulting in a consistency that’s
thick and creamy. This unique thickness makes curd, cream, homemade ghee, a
tastier and superior experience.
VARIENTS OF MILK :

• Cream Rich Milk

• Full Cream Milk (FCM)
• Protein Rich Milk
• Double toned Milk (DTM)
Cream Rich Milk :-

The Distinctly thick Cream Rich Milk contains higher FAT content of 6.5% and
SNF of 9.0%. That makes superior thick cream, curd, ghee, deserts and delicious tea
and coffee. Its rich and creamy taste adds that extra something to your dishes and
leaves everyone craving for more. CRM comes in packaging of 400ml tamper proof
pack.
Full Cream Milk (FCM)

Milk Contains FAT content of 6% and SNF of 9%.Saboro full cream milk is high in
energy , rich in taste and extremely delicious. FCM comes in packaging of 500ml
tamper proof pack and 180ml tamper proof pack.
Protein Rich Milk

Enriched with a higher SNF of 9.5% and less FAT of 3.2%, Saboro Protein Rich
Milk is the ideal drink for your growing child. Protein Rich Milk comes in
packaging of 500ml tamper proof pack.
Double Toned Milk (DTM)

Milk Contain a lesser FAT of just 1.5% and an SNF of 9%. Saboro Double Toned
Milk is perfect for the fitness conscious. DTM comes in packaging of 500ml tamper
proof pack and a small pack of 180ml.
Price and volume of saboro milk:-

PRODUCT NAME VOLUME FAT SNF PRICE

Cream Rich Milk 4oo ml 6.5% 9% Rs. 22

Full Cream Milk 5oo ml 6 9% Rs 24

Protein Rich Milk 500 ml 3.5 9.5% Rs 24

Double Toned Milk 500 ml 1.5 9% Rs 18

Tea Special 1 liter 3.5 8.5% Rs 36

Saboro Milk Features

o Vitamin A & D
o Bacto – Lock Process
o Tamper Proof Packing
o No Preservatives Added
Swot Analysis

Strengths

• Demand profile: Absolutely optimistic.

• Margins: Quite reasonable, even on packed liquid milk.
• Availability of raw material: Abundant. Presently, more than 80% of milk
produced is flowing into the unorganized sector, which requires proper
channelization.
• Technical manpower: professionally-trained, technical human resource pool
Weaknesses

• Perishability
• Lack of control over yield
• Logistics of procurement
• Problematic distribution
• competition
Swot Analysis

Opportunities
“ Failure is never final, and success never ending”. Dr. kurien bears out this statement
perfectly. He entered the industry when there were only threats. He met failure head-on, and
now he clearly is an example of ‘never ending success! If dairy entrepreneurs are looking
for opportunities in India, the following areas must be tapped.
• Saboro has an opportunities to be the leader of premium sector in dairy industry.
• Saboro can increase its consumer base by increasing its product mix.

Threats
• Being already established, the competitors may affect the performance of the saboro.
• It will be difficult to change the minds of the consumers to purchase saboro instead of
other milk.
Competitors

• Sanchi milk
• Amul milk
• Saurabh milk
• Local vendors
Marketing

The Marketing Activities at milk unions can be summarized hear given below :-
• Marketing of different types of milk in different size pack.
• RCM packed in a pack of 400 ml.
• FCM packed in two different packs of 180ml and 500 ml.
• PRM packed in only one pack of 500ml.
• DTM packed in two different packs of 180ml and 500ml.
• Tea Special is only milk product of Saboro which was packed in a 1lit pack.
• These all Products are sold under the brand name “SABORO”.
• Sales Promotion and Advertising.
• Consumer awareness of about Pasteurization of milk.
• Consumer awareness of about Preservatives should not used in a milk.
• Consumer awareness of about Vitamins A&D which is included in SABORO
Milk.
• Consumer awareness of about Temper proof packaging.
• Distribution system of milk product in the town.
• Tapping New areas and townships for sales coverage.
• Organization Do some activities like “SCHOOL THON“ .
Market Creations
Road Activity
Here we implant canopies at different areas and interacting with large number of
peoples and make them aware about SABORO MILK and increase the volume of
sales by giving leaflets.
Park Activity
Here we implant canopies at different parks at mornings and interact with customers
who are health conscious and aware them about SABORO PROTINE RICH MILK
and increase the volume of sales.
Door to door Activity
I have done door to door promotions at different areas of city like Pithampur,
Rajendra Nagar, Vijay Nagar, Sudama Nagar and other areas for creating awareness
about SABORO MILK and increase the volume of sales.
Branding
I have visited many retail outlets and promoted Saboro as a brand by sticking posters, banners and
leaflets.
SABORO had sponsored schoolathon :
At Nehru stadium the schoolathon was held where students of different schools participated. Their I
have done promotion of SABOR milk by implanting canopies, posters, banners and at last SABORO
QUIZ was organized in which all the participant and their parents had taken part very
enthusiastically.

Retailer Acquisition
• We visited local retailers of the given area.
• We had to convince the retailers to sell Saboro milk.
• We used to tell them about the registration process and the attractive commission they will get.
Inquiries asked to Retailers while RETAILERS ACCQUISTION

1. Address

2. Phone no.

3. Total limit/request every day

4. Problem looked by you

5. Are you happy with the conveyance timing

6. Are you happy with the present installment structure

7. Are you mindful of any Mahindra Saboro drain commercial

Sales and Distribution
• During the time of farmers strike.
• Early morning collecting the milk from vendors.
• Selling the milk from the outlets.
• Managing the crowd.
My learnings
•I have discovered that how to induce retailers, distributers and clients.

•Improvement in showcasing aptitudes and relational abilities.

•How to deal with our chance as indicated by our objective or our work .

•Gains down to earth learning of market and field.

•Learn creation and advancement exercises.

•Development in Analysis conduct of Customers.

 ACHIVEMENTS:-

• Decision Making and deals at the season of Crisis.

• Understanding Power of Communication and Information.
• Team Work
CONCLUSION:-

• After the preparation I arrives at the conclusion as MAHINDRA SABORO is new organization in
the dairy cultivating business when contrasted with their rivals are extremely old in this market and
influence their Brand To esteem however SABORO is expanding their volume of offers step by
step by doing overwhelming Promotional Activities.

• SABORO MILK present some new advances like Unique Tamper Proof Packaging , Adding
Vitamin A&D, No Preservatives options and Bactolock Process gives an alternate an incentive to
SABORO MILK.
Thank you.