World Expo

Shanghai World Expo 2010

 History of World Expo

World Fairs – a French Tradition

法国的一个传统

National Exhibition in Continental Europe

欧洲也主办国家展览

World Expo
世界博览会
 History of World Expo

Universal Exposition or EXPO

 the name given to any large public
exhibition 有很多不同类型的展览的意思

World Expo
 the third largest event in terms of economic
and cultural impact after 第三个最具经济和文化影响的盛会
Olympic Games FIFA World Cup
Do you know where the
first expo was held?
请问哪个国家主办第一次世博 ?

THE CRYSTAL PALACE IN HYDE PARK IN

LONDON, UNITED KINGDOM
In which year? 1851
徐荣村 , a Chinese man from Shanghai brought 12
packs of homemade “ 荣记湖丝” and won a prize.
This shows that Chinese feel the Expo is important
to World development.
 WHY EXPO?

An exhibition of manufactured products

• 一个可以展览产品的好地方

At the same time, it promotes art, design, education,

international trade and relation, and tourism
• 同时，也发扬国家的艺术，设计， 国际买卖和连系， 和增加
旅游业
National Pavilions are the main attraction

Huge investments are made to attract visitors

e.g.  AVERAGE OF €13 MILLION FOR
PAVILION INVESTMENT AT EXPO 2000
( HANNOVER, GERMANY)
Even governments are sometimes skeptical
about the revenue of a pavilion.
 EVOLUTION OF EXPO
Industrialisation 工业化 (1851-1938)
Focused on trade and famous for the display of
e.g. 1851, London; 1889, Paris; 1915, San Francisco
technological inventions and advancement

Cultural Exchange 文化交流 (1939-1987)

Based on cultural significance, technology was no
e.g. 1939 New York; 1949, Stockholm( Sweden )
longer the principle of Expo

Nation Branding 国家象征 (1988 – present)

Improve national images through their pavilions. e.g. 1992, Seville (Spain); 2000, Hannover; 2010,
The host utilise World Expo to brand themselves Shanghai

Bureau International des Expositions (BIE) – served as an international

sanction body  country selection for Expo based on theme stated in
proposal
 LIST OF WORLD EXPO HOST (1851-2020)
•1851 London (United Kingdom) •1907 Hampton Roads ( •1974 Spokane (United States)
• 1855 Paris (France) United States) •1982 Knoxville (United States)
•1862 London (United Kingdom) •1909 Seattle (United States) •1984 New Orleans (United States
•1867 Paris (France) •1910 Brussels (Belgium) )
•1873 Vienna (Austria) •1911 Turin (Italy) •1985 Tsukuba (Japan)
•1876 Philadelphia (United States) •1913 Ghent (Belgium) •1986 Vancouver (Canada)
•1878 Paris (France) •1915 San Francisco (United States•1988 Brisbane (Australia)
•1879 Sydney (New South Wales, ) •1992 Seville (Spain)
British Australia) •1915 San Diego (United States) •1992 Genoa (Italy)
•1880 Melbourne (Victoria, British •1929 Seville (Spain) •1993 Daejeon (South Korea)
Australia) •1929 Barcelona (Spain) •1998 Lisbon (Portugal)
•1884 New Orleans (United States •1933 Chicago (United States) •2000 Hannover (Germany)
) •1935 Brussels (Belgium) •2005 Aichi (Japan)
•1888 Barcelona (Spain) •1937 Paris (France) •2008 Zaragoza (Spain)
•1889 Paris (France) •1939 New York City ( •2010 Shanghai (China)
• 1893 Chicago (United States) United States) •2012 Yeosu (Korea)
• 1897 Brussels (Belgium) • 1939–1940 San Francisco ( •2015 Milan (Italy)
• 1900 Paris (France) United States) •Expo 2017/8 yet to be designated
• 1901 Buffalo (United States) • 1958 Brussels (Belgium) •Expo 2020 yet to be designated
• 1904 St. Louis (United States) • 1962 Seattle (United States)
• 1905 Liège (Belgium) •1964/65 New York (United States
•1906 Milan (Italy) )
•1907 Dublin ( •1967 Montreal (Canada)
United Kingdom of Great Britain a •1968 San Antonio (United States)
nd Ireland •1970 Osaka (Japan)
)
 London Crystal Palace 1851

Paris (France) 1900

Seville (Spain ) 1992

Vancouver (Canada) 1986

 Expo 2010 Shanghai China
上 海世界博览
年
中国 2010
会
Haibao is the mascot
May 1 - of the Shanghai Expo
2010. It means
October 31, treasure of the sea. It
is based on the
2010 Chinese character for
man or person, " 人 ".

The theme of the

exposition is "Better The area of
博览会的主题是 City – Better Life"
the Expo 2010
and signifies
“城市 - 让生活更 Shanghai's new status covers
美好”，并标志着 in the 21st century as
the "next great world 5.28 km2
作为“一个新上海 city".
城市” 的地位。
 Expo 2010 Shanghai China
The promotional song of
the Expo was "Right Here
Waiting for You 2010"
(simplified Chinese: 2010
theme song.mp3 等你来 ). Released during
The official the 30-day countdown on
theme song April 1, it was originally
of the Expo is written by a Japanese
More than 190
singer, Mayo Okamoto.
"City" by countries and more
Jackie Chan. than 50 international
organizations have
registered to
participate in the
Shanghai World Expo.
It is world record!

超过 190 个国 家和 50 多个国际组织已登记
参加上海世界博览会。
创造了新的世界纪录！
Expo 2010 Shanghai China

More than 70–100 million visitors are

expected to visit the expo, which would
make it the most visited in history.
预计超过 70 -100 亿游客参观博览会， 这将
是历史上最多人参观的一次

Shanghai has trained more than 1.7 million

volunteers and adopted Olympic-level
security measures.
上海已培训大约 17 万志愿者，并运用了奥
运级 别的安全措施。
China Pavilion at 1878 World Expo in Paris
1878 年在巴黎世界博览会的中国馆
China Pavilion at 1910 Brussels World Expo
1910 年布鲁塞尔世界博览会的中国馆
Chinese gate outside the China pavilion of the 1998
Lisbon World Expo
1998 年里斯本世博会中国馆大门
China Pavilion in Aichi, Japan World Expo 2005
日本 2005 年世博会的中国馆，在爱知县馆
China Pavilion in Shanghai World Expo 2010
2010 年上海世博会的中国馆
Pyn at the Malaysian Pavilion!
 Time to learn! - Vocabulary
• History 历史 • Cultural 文化
• Exposition 博览会 • Theme 主题
• Exhibition 展览 • Treasure 宝藏
• Register 登记
• Continental 大陆
• Organisation 组织
• Public 公众
• Countdown 倒数
• Games 游戏 • Security 安全
• Universal 普遍 • Design 设计
• Economic 经济 • Relation 联系
• Trade 买卖 • Technological 技术
• Palace 宫殿 • Homemade 自制
• Crystal 水晶 • Manufacture 制造
• Visitors 游客 • Skeptical 怀疑的
• Volunteers 志愿者
• Investment 投资
• Inventions 发明
• Century 世纪
• Advancements 进步
• Participate 参与
• Significance 意义
• Tourism 旅游业
• Designate 划定
• Promote 推广
• Focus 关注
• Attract 吸引
• Different 不同