Case study

presentation
Bharat Electricals
Limited (BHEL)
Presented By: Deepesh Acharaya
Surendra Acharaya
Binod Shrestha
Suraj Timilsina
Saurav Timilsina
Abhishek Jha
 Evaluate the vision and mission statements of
BHEL.
• Vision : “To be a world class enterprise committed to enhancing
stakeholder value.”

• Mission : “To be an Indian multinational engineering enterprise

providing total business solutions through quality products, system
and services in the fields of energy, industry, transportation,
infrastructures, and other potential areas.”
 Reformulated vision

• Vision : “To be a global leader through product

diversification, market expansion for enhancing
value of stake holder.”
• Vision is something that describes what the organization would like to
become.
• So, we have changed the vision “ to be a global leader through product diversification,
market expansion for enhancing value of stakeholders.”
• This vision deals upon the global leadership area and talks about he product
diversification so that there is market expansion due to its various products
and services.
• Having 180 products, 14 manufacturing divisions, 8 service center, 18
regional offices and 100 project site.
 Mission
• “To be an Indian multinational engineering enterprise providing total
business solutions through quality products, system and services in
the fields of energy, industry, transportation, infrastructures, and other
potential areas.”
• The mission of BHEL is meaningful and has set a unique purpose and
identifies the scope of the company in term of products and services that its
offers.
• The mission also states that it want to become a multinational engineering
enterprise in India and its has somehow fulfilled that mission
• BHEL won “India pride award 2017-18 for excellence in heavy industries”
• Due to is : HIGH INNOVATION
• RESEARCH DEVELOPMENT
• INVEST IN PEOPLE
• INVEST IN INDIA
• MAKE IN INDIA
 SWOT analysis
a. STRENGTHS b. WEAKNESSES
1.India’s largest engineering manufacture. 1. Bureaucracy and political interventions.
2. Huge capital and government owned. 2. Unable to fulfill the requirements for power
3. Huge investment in planning, human resources, equipment's.
R&D, finance and marketing. 3. Lack of global marketing strategy.
4. Market expansion, product diversification

c. OPPORTUNITIES d. THREATS
1. Increasing demand for power. 1. Stiff competition ( talented competitors)
2. Cost competitive and has potential export 2. FDI ( china , Korea and others)
opportunities. 3.Conflict between government ministries
3. Merger & acquisition, joint-venture (NTPC ) Ministry of power and heavy industries.
national thermal power corporation. 4. No formal partnership between NTPC and BHEL
4. ‘Make in India’ policy
5. Renewable energy
 TOWS MATRIX
EXTERNAL EXTERNAL
OPPORTUNITIES THREATS

INTERNAL Strength and opportunities Strength and threat

STRENGTHS # increase its market share. # formalizing partnership with
# increase the output to meet NTPC and BHEL.
market demand.
# make in India

INTERNAL Weaknesses and opportunities Weaknesses and threat

WEAKNESSES # cost leadership. # market segmentation
# build online marketing strategy
# formulating new bureaucracy
policy for employee.
Thank you