About

• Doughnuts, Hot and Cold Beverages

• Original Glazed ®
• Revenue $403MM
• 711 stores (477 international, 234 domestic)
• 21 Countries
• Traded under KKD on NYSE
• Current Stock Price $7.86
 History
1937 - Vernon Rudolph founded in Winston Salem, NC
1976 - Sold to Beatrice Foods Company
1982 - Repurchased by a group of franchisees
2000 - IPO
2001 - First store outside of US opened in Toronto
2003 - First stores to open outside of North America
Major Competitors

Stock Price Changes for 1 year period

 SWOT Analysis
Strengths
• Brand Loyalty
• Readily available product
• Fundraising program
• Unique brand and marketing
• Fresh “hot” doughnuts
Opportunities
• Expansion in vacation
destinations
• more menu variety
Weaknesses
• 88% sales – doughnuts
• Lack of menu variety
• Lack of “healthy” product
• Lack of online doughnut
purchases
Threats
• Diet trends
• International market stability
Unique Marketing & Promotion
 Works Cited
• http://www.newraleigh.com/images/made/images/articles/free-krispy-kreme-
donuts_602_500_80_s.jpg
• http://krispykreme.com/home
• http://krispykreme.com/about-us/history
• http://investor.krispykreme.com/phoenix.zhtml?c=120929&p=proxy
• http://potomaclocal.com/wp-content/uploads/2012/01/010211-krispy-kreme.jpg
• http://upload.wikimedia.org/wikipedia/commons/5/50/Krispy_Kreme_Doughnuts.jpg
• http://money.msn.com/investment-advice/article-4.aspx?post=607628f4-0ed8-4bec-852d-
c289a9a72086
• http://seekingalpha.com/article/811071-earnings-preview-krispy-kreme-doughnuts
• http://www.investorplace.com/2012/08/dunkin-and-krispy-kreme-not-so-tempting/print
• http://www.dunkinbrands.com/
• http://investor.dunkinbrands.com/financials.cfm
• http://www.krispykremechallenge.com/
• http://www.rexhealthblog.com/images/krispy-kreme-challenge.jpg
• http://gotriangle.files.wordpress.com/2011/10/krispy-kreme-burger.jpg
• http://www.krispykreme.com.tr/images/hakkimizda_2b.jpg