Professional Documents
Culture Documents
Presented By:
Siddharth MAN Shreyash
Pravesh Rishabh Saurabh
DEFINITION
Business Plan
A plan focused on the actions and investment necessary to generate
income from a program or service.
STRATEGIC PLANNING VS. LONG
RANGE PLANNING
Strategic Planning Long Range Planning
No resources
No commitment from
leadership
In an acute crisis or
transition
RESULTS OF A POOR PLANNING
PROCESS
Disillusioned stakeholders
Marketing evaluation
The four Ps (Product, Price, Place & Promotion)
Make that seven Ps for PA education
For higher education, Hayes adds
Physical Evidence
Processes
People
Methods
Surveys, focus groups, interviews, observation research
Benchmarking
Rank priorities
Balloting (secret)
SWOT AND PO ANALYSIS
SWOT
Successes (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external)
Obstacles (Any Threats that you can have influence over, move to
Obstacles)
DESIGNING YOUR STRATEGIC
PLAN
A strategy should provide clear and concise answers to the
following
Where do we compete?
Lack of participation
Lack of communication
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