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Introduction to
“Research Methodology”
Devaraja.H.M
• The word research is composed of two syllables,
“Re” and “search”.
• “Re” is a prefix meaning again, a new or over
again
• “search” is a verb meaning to examine closely
and carefully, to test and try, or to
probe.
Together they form a Noun describing a careful,
systematic, patient study and investigation in
some field of knowledge, undertaken to establish
facts or principles.
Research Meaning
• Research is a structured enquiry that utilizes
acceptable scientific methodology to solve
problems and create new knowledge that is
generally applicable
The Advanced Learner’s Dictionary of Current
English lays down the meaning of research as
“A careful investigation or inquiry specially
through search for new facts in any branch of
knowledge.”
Objectives Of Research
• The purpose of research is to discover answers
to questions through the application of
scientific procedures.
• The main aim of research is to find out the
truth which is hidden and which has not been
discovered as yet.
MOTIVATION IN RESEARCH
Desire to get a research degree along with its
consequential benefits;
Desire to face the challenge in solving the
unsolved problems, i.e., concern over practical
problems initiates research;
Desire to get intellectual joy of doing some
creative work;
Desire to be of service to society;
Desire to get respectability.
CHARACTERISTICS OF RESEARCH:
• Research is a process of collecting, analyzing and
interpreting information to answer questions.
• But to qualify as research, the process must have
certain characteristics: it must, as far as possible,
be controlled, rigorous (Exact or
precise) , systematic, valid and
verifiable, empirical and critical.
1. Controlled
• The concept of control implies that, in exploring
causality in relation to two variables (factors), you
set up your study in a way that minimizes the
effects of other factors affecting the relationship
2. Rigorous-you must be sensing in ensuring that the
procedures followed to find answers to questions
are relevant, appropriate and justified. Again, the
degree of rigor varies markedly between the
physical and social sciences and within the social
sciences.
3. Systematic-this implies that the procedure adopted
to undertake an investigation follow a certain logical
sequence. The different steps cannot be taken in a
haphazard way. Some procedures must follow
others.
4. Valid and verifiable-this concept implies that
whatever you conclude on the basis of your findings
is correct and can be verified by you and others.
5. Empirical (Experimentable)-this means that any
conclusion drawn are based upon hard evidence
gathered from information collected from real life
experiences or observations.
6. Critical-critical examining of the procedures used
and the methods employed is crucial to a research
enquiry. The process of investigation must be
foolproof and free from drawbacks. The process
adopted and the procedures used must be able to
withstand critical scrutiny.
• 1. Statistical Techniques
• 2. Operational research models
1. Statistical Techniques
a) Methods to find measures of central tendency
b) Methods to find measures of dispersion
c) Forecasting methods
d) Factorial design
e) Sampling methods
f) Tests of hypotheses
g) Factor analysis
h) Discriminate analysis
i) Conjoint analysis
Operations Research Models In
garment industry
• Linear programming • Replacement analysis
• Integer programming • Game theory
• Distance related • Goal programming
network techniques • Simulation
• Project management • Production scheduling
• Inventory control • Non linear
• Dynamic programming programming.
• Queuing theory
Research problems in management
Research problems can be identified in the
following areas of Management.
a) Marketing
b) Production
c) Finance
d) Personnel
Research problems in Marketing
• Product identification • Pricing
• Demand estimation • Marketing strategy
• Demand-supply analysis formulation
• Product development • Product differentiation
• Market segmentation and product positioning
• Media mix • Packaging
• Sales promotion program • Design of advertisements
• Product launching • Planning sales force
• Design of distribution • Buying behavior.
channel
Research Problems in Production
• Fore casting • Materials requirements
• Capacity planning planning
• Plant Location • Single machine scheduling
• Plant layout • Flow shop scheduling
• Line balancing • Job-shop scheduling
• Line of balance • Project Management
• Inventory control • Maintenance management
• Aggregate planning • Quality control
• Master production • Work design
scheduling • Modern production system:
JIT, CIM,TQM,TOYOTA ETC.
Research problems in Financial
management
• Models for break even • Primary market study
analysis of multiproduct • Secondary market study
• Economic evaluation of • Balance of payment
alternatives • Inflation(Price
• Study of financial increases)
parameters • Deflation(Devaluation)
• Capital budgeting • Economic growth
• Ratio analysis models
• Portfolio management
Research problems in Personnel
• Man power planning
• Performance appraisal system
• Conflict management
• Study of organizational climate
• Design of incentive plans
• Leadership styles
• Training methods
• Change management
• Negotiation and wage settlement
• Labor welfare study.
Types of Research
1. Descriptive vs. Analytical:
2. Applied vs. Fundamental
3. Quantitative vs. Qualitative
4. Conceptual vs. Empirical
5. Some Other Types of Research
1.Descriptive vs. Analytical: