Professional Documents
Culture Documents
V
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ChatterBlast creates online strategies that
target your current and potential customer
community. We create, engage and influence
communities through social media, digital
marketing, public relations and advertising.
www.chatterblast.com
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jocial Media - topics
1. What is it?
2. What is the value to us as
entrepreneurs?
3. Where do we start?
4. Where is it going?
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What is jocial Media?
jocial Media is a conversation supported by online
tools.
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Why?
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Why?
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Who uses social media?
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j
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½ A business-oriented network founded in 2002 by
Reid Hoffman
½ Currently has 60M+ members in 170 countries
½ ´Gated Access Approachµ and multi-tiered
connections
½ LinkedIn Groups feature allows users to establish
new business relationships by joining alumni,
industry, or professional and other relevant groups.
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½ Best uses:
² Recruiting
² Competitive intelligence
² Lead generation and introductions to prospects
½ sers spend least amount of time here ² LinkedIn
works in the background for you
½ LinkedIn Company Profiles are automatically created
based on employee user data
½ An admin, HR or marketing employee must sort and
filter the data and add content
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½ Founded in 2006
½ Te t posts of 140 characters or less called ´tweetsµ
½ Tweets can contain links and pictures
½ Creates community through follows/followers
½ ver 2M tweets per day and 60M monthly visits
½ Largest age group is 35-49
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½ Twitter users are twice as likely to review or
rate products online, visit company profiles
and click on advertisements, vs. traditional
social networking sites like Facebook and
Myjpace.
½ This demonstrates higher engagement with
brands, not just the with tweets they post.
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Realize the massive potential, but don·t
underestimate the power of one
*
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Bloggers have a voice
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ëideo is crucial!
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Hyper-targeted advertising
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What·s ne t?
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looking forward o greater corporate acceptance
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k, now what!?
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j
! " #
² Reserve names/logins
² Preserve reputation
² Don·t use it unless you use it correctly
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j$
Listen!
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Know your audience:
Business
wners/| ecs
PR/Marketing
Institutions
Firms
ChatterBlast
Web
Government
Developers
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j%
|ngage
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jocial Media |tiquette
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Ideas
à
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Resources & Tools
Google Reader
Google Alerts
Google Analytics
Blogger or WordPress
www.Compete.com
www.BlogPulse.com
www.Tweetjtats.com
www.TweetGrid.com
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|van rbania ² evan@chatterblast.com
Matthew Ray ² matt@chatterblast.com
& &
www.twitter.com/chatterblast
www.facebook.com/chatterblast
(800) 287-CHAT
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