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Amrit Pal Kaur
Roll no.704
 
  
  
ï t includes studying what consumers consider
while purchasing electric scooter, what is
source of information, who influence them to
purchase electric scooter, for what purpose
they purchase electric scooter, are consumer
satisfied with the electric scooter¶s
performance.
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ï
wo-Wheeler industry is one of the largest industries in the
automobile sector of global market
ï
he
wo-Wheeler (2W) industry has shown a healthy volume
growth of 21.9% during the period April-January 2010.
ï According to a new study entitled ³Electric
wo-Wheeler
Vehicles´ Pike Research is forecasting that more than 466
million electric bicycles and motorcycles and scooters will be
sold worldwide during the period from 2010 to 2016.
ï
he annual global motorcycle market is currently around 80
million units a year, this anticipated explosion in electric
vehicle demand could double the size of the two wheeler
market.
   
 

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i i
is formed with
entrepreneurship skills of Chairman Mr. Ranjan
Chawla, Managing Director Mr. Rajeev Sachar.
ï Vision is to make ndia as greener earth by
contributing knowledge, experiences and efforts by
introducing cleaner energy products.
ï DS offers Electric Scooter with high performance,
great design, cost-effective and dependability which
suits from college and graduate students, to suburban
riders
Speed: 25 Km/ Hour
Range:70 Km/ CHARGE
VEH CLE weight :84 Kg
Battery type: Lead Acid Dry
Battery
Operating voltage: 250 W
Battery capacity:48V / 20 AH
 



-Cost .10paise Per Km.
- Rechargeable Battery
- Pollution Free
- Easy Start
- No Petrol
-No License
- No registration
- Comfortable Seat
- Big dickey
- Strong body

  
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ï Consumer behavior is the study of when, why, how,
and where people do or do not buy product.
ï t blends elements from psychology, sociology,
anthropology and economics.
ï t attempts to understand the buyer decision making
process, both individually and in groups.
ï t also tries to assess influences on the consumer from
groups such as family, friends, reference groups, and
society in general.
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1.
o know consumer decision making process for

purchase of electric scooter
2.
o find out the factors consumers consider while
purchasing the e-scooter.
3.
o study the customer satisfaction level.
"
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Research methodology is a way to systematically
solve the research problem. t is used in studying
the research problem along with the logic behind it.
t includes
a) Research design : Descriptive research design is
used
b) Scope of study:
he scope of study is limited to the
users of e-scooter, residing in Chandigarh, Mohali
& Panchkula
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    !$
c) i    :
Primary Data: Collected using survey method & tool
used was questionnaire.
Secondary data: Collected from internet, Magazine,
company brochures.

d)  
Sampling procedure: Non probability sampling
Sampling technique: Judgment
Sampling unit: ndividual (consumer using e-
scooter)
Sampling size: 60 individuals
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1. 45 % respondents purchase e- scooter for transport,
42% for convenience, 13% for status.
2. 37% respondents get information about e- scooter
from friends & neighbors, 20% from advertisement,
18% from internet, 13 % from family, 8 % from
dealers, 4% from sales executive.
3. 33% respondents get influenced by friends &
neighbors, 27 % by sales executive, 24 % by dealer,
16 % by family to purchase e-scooter.
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Running cost 30%
Battery 26%
Market price 15%
Looks 10%
Comfort while riding 9%
Easy start 5%
Shocker 5%
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Price 37 37 25 1 - !

Mileage 13 70 17 - - S Satisfied
NS ND Neither
Battery 23 43 20 12 2 satisfied nor
dissatisfied
Looks 17 53 23 7 -
D Dissatisfied
Motor 13 18 43 26 - ND Neither
dissatisfied
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ï n this sample 55% respondents are male & 45 % are female.
ï 50 % respondents are in age group of 15-25 years & 23 %
respondents are in age group of 25-45 years & 15 % are
below 15 years & 12 % respondents are above 45 years .
ï 53 % respondents are students, 22 % are employees , 20 % are
businessmen & 5 % are housewives
ï 90 % respondents are in favour and 10 % are against the µe-
scooter is better then ordinary two wheeler¶.
ï 52 % respondents had done the cash payment & 48 %
respondents used the credit mode of payment.
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ï
he perception level of the respondents.
ï Availability of documents as sources of secondary
information.
ï Reliability of information collected from various public
information sources such as magazines and website.
ï Respondents are not willing to fill the questionnaire.
ï Some of the respondents refuse to give the important
information best known to them.
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his research identified and evaluated the
consumer perception toward various factors
about electric scooter. Here most of the
respondents are consider the price, running
cost and the battery while purchasing a new
scooter. But the motor is one of the factor
which is effected the sales of electric scooter
because its performance is not good.
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On the basis of this study, the following suggestions have been

made to make the help in sales of electric Scooter more
effective: -
ï
here is need to bring more awareness of various others
feature of Electric Scooter brings to a consumer mind by
providing them vouchers and literatures in different regional
languages.
ï
here should be free, fair, justified and honest competition
amongst the various electric Scooter companies.
ï Manufacturer/dealer should be given timely information of the
governments changed policies regarding two wheeler sector.