FACTORS AFFECT FOR PRINT MEDIA

INDUSTRY

No Factor Impact Uncertainty Criticality

1 Rise of artificial intelligence replacing H H 
inseparable human factor in the industry
2 Decreased profitability due to emerging H L
trends
3 Changed consumer consumption H H 
4 Heavy alignment towards alternatives H L
5 Government policies and economic H L
conditions
6 Influence of environmentalists against the H L
industry
7 Emerge of attractive entertaining network H H 

1
CRITICAL FACTORS AFFECT FOR PRINT
MEDIA INDUSTRY

No Factor Impact Uncertainty Criticality

1 Rise of artificial intelligence replacing H H 
inseparable human factor in the industry
2 Changed consumer consumption H H 
3 Emerge of attractive entertaining network H H 

2
Scenario Derived Rise of artificial intelligence replacing inseparable human factor in the
industry

ස්වයංක්රීය
මතක සුවඳ ල ෝකලේ
Changed consumer online ජීවීන් Changed consumer
consumption towards consumption towards virtual
physical content content

මන් දැක්ලකත් යන්නන්

පත්තලෙන් වාලේ
3
No disruptive technologies interrupting for print
media
3rd factor-Emerge of Attractive Entertaining Networks
Emerge of attractive Rise of artificial intelligence replacing inseparable human factor
entertainment networks in the industry Emerge of attractive
entertainment networks
X

Existing entertainment Existing entertainment

network
X
ස්වයංක්රීය
network
මතක සුවඳ
ල ෝකලේ
Changed consumer
online ජීවීන් Changed consumer
consumption towards consumption towards
physical content virtual content

Existing entertainment Existing entertainment

networks network

මන් දැක්ලකත් යන්නන්

පත්තලෙන් වාලේ Emerge of attractive
entertainment network
Emerge of attractive 4
entertainment network X No disruptive technologies interrupting for
print media
Remaining Scenarios
Rise of artificial intelligence replacing inseparable human factor
Existing entertainment in the industry Emerge of attractive
network entertainment networks

ස්වයංක්රිය
ල ෝකලේ online
ජීවීන්
මතක සුවඳ
Changed consumer Changed consumer
consumption towards consumption towards
physical content virtual content

Existing entertainment
network
යන විදියට
මන් දැක්ලකත් තාලේ
පත්තලෙන් Emerge of attractive
entertainment network
Existing entertainment No disruptive technologies interrupting for ලේකයි 5
networks print media කාලේ
Scenarios
Factor1 Factor2 Factor3 Name for Scenario Situation

Rise of artificial Changed consumer Emerge of ස්වයංක්‍රීය ල ෝකලේ online ජීවීන් Super autonomous industry
intelligence replacing consumption towards attractive activities with less HR involved.
inseparable human virtual content entertainment People always use digital media to
factor in the industry networks seek news and entertainment. No
chance for print media industry
No disruptive Changed consumer Existing යන විදියට තාලේ No any disruptive technology
technologies consumption towards entertaining involved and people use existing
interrupting for print virtual content network entertaining media including print
media media
No disruptive Changed consumer Emerge of ලේකයි කාලේ තාලේ No disruptive technology involved
technologies consumption towards attractive but people love existing
interrupting for print virtual content entertainment technology and new entertaining
media networks mechanisms. There is a chance of
print media to remain further 5-6
years
No disruptive Changed consumer Existing මන් දැක්ලකත් පත්තලෙන් There is no technology
technologies consumption towards entertainment enhancement .People love
interrupting for print physical content networks traditional ways of information
media flows including print media
appreciate sensory feeling of
reading.
Rise of artificial Changed consumer Existing Even though technology reach its
intelligence replacing consumption towards entertainment මතක සුවඳ maximum people loves to read
inseparable human physical content network books for entertainment purposes
6
factor in the industry
7