Professional Documents
Culture Documents
• What Is Price?
Determine demand
Estimate costs
Price Sensitivity
(Higher the price lower the demand)
Types of Costs
variable, fixed, total cost
Accumulated Production
Experience curve
Activity-Based
Cost Accounting
Target Costing
Tata’s Nano @ Rs100,000
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 14-14
Cost Terms and Production
• Fixed costs
• Variable costs
• Total costs
• Average cost
• Cost at different
levels of
production
Discounts/Allowances
Promotional Pricing
Differentiated Pricing
• Cost-Oriented Approaches
Standard Markup Pricing
add the standard industry fixed % to my costs. Easy
to implement.
Cost-Plus Pricing
add a standard dollar amount to my costs- like $5.00
for shipping and handling
COMPETITION ORIENTED APPROACHES
Customary Pricing
Adjust product to fit costs & maintain price
75¢ candy bar in a vending machine
Loss-Leader Pricing-
Price below cost to lure buyers in
Want buyer purchasing other things you sell at high mark ups
Fixed Costs
BREAKEVEN QUANTITY
Price/unit – Variable cost/unit
(Contribution Margin)