Project on

business plan

A very warm welcome to this presentation

The Title Project on business plan

of the paper
 Project on
business plan

Presenter

• Biplab Babu
• Dept.: Management Studies
• Year-IV, Semester-I
• Student ID: 20121105023
• Bangabandhu Sheikh Mujibur Rahman
Science and Technology University,Gopalgonj-
8100,Bangladesh.
• Mob: 01794960157
• Email: biplob.bd.in@gmail.com
Project on
business plan

Title

Bring ELEGANCE to your home

Project on
business plan

About The Company

Products: All kinds of handicraft products

Location:
Head Office : Dhaka (Gulshan)
Sales Center: Dhaka, Sylhet, Chittagong
Project on
business plan

It is Craft World‟s mission is to convert the creativity

into reality in hand.

The most important thing to remember is that every

customer must be satisfied with our services.
Project on
business plan

1. To become the first choice of the customers in

the chosen areas
2. To build beneficial and lasting relationship with
customers
3. To continuous improvement of the products
and services.
Project on
business plan

a. Well being of the customers

b. To expand business activities in other cities
c. To satisfy the customers
d. To be socially responsible by utilizing the
waste materials for making new and innovative
products.
e. To implement new ideas
Project on
business plan

Formation of the company

Craft world is a new SMI (Small and Medium
Industry) investing in an existing but
prosperous sector of Bangladesh.

This will provide the environment friendly

handicraft items to its customers . Craftworld
will be established in 2017 as a partnership
business. The entrepreneurs of the business are
Mr. Biplab Babu, and Mr. Washim Sazzzad Mr.
Sanjay Saha with 40%, 40% and 20% share of
investment and profit respectably.
Project on
business plan

Bamboo Fancy Clock. Table Lamp Busket

Code: BFC0121 Code: LMP0131 Code :BS201
Price: 2500 BDT Price: 1500 BDT Price: 1200
Project on
business plan

Cane single Sofa Photo Frame Tea Tre

Code: Css650 Code: Pf950 Code: Tt250
Price: 4000 BDT Price :1000 BDT Price: 4000 BDT
Project on
business plan

Continued….

Cane Sofa Cane Rocking Chair

Code: Cs 300 Code: Crc 650
Price: 6000 BDT Price :2000 BDT
Project on
business plan

It is necessary in this business plan,

For Bangladesh this is a new because it helps to get a bigger picture of
the market that we are trying to enter.
impression and hence there is hardly
and commercial competition. That’s Competitive Advantages
why it holds competitive advantage. 1.we will enjoy the first-mover
advantage

2.environmentally conscious people

enhance the image of the companies who
will use this product.

3.It will be easy to invest in the industry

 Project on
business plan

Identify Target Customer

Demographically
Age: Above 12 Psychologically
Location: 1st 3 Divisions Dhaka, Sylhet, Chittagong
(Main Showroom) & 4 Sub-showroom In attractive Lifestyle: Fashionable man &
part of Dhaka City. women.
Gender: Both male & Female. Belief: Know & understand
Income level: Middle & higher class people. our culture and traditions
Education level: Minimum knowledge about
handicrafts
Marital or family status: Single, married,
Unmarried.
Occupation: Housewives, corporate worker,
Student.
Ethnic background: Bengali & Foreign people.
Project on
business plan

Product:
product is anything that can be offered to a market to satisfy a need or want. Our
product is different types of handicrafts work. That contains a tradition of a country.
These are:

 Jute made Bag,  Show piece

 Moneybag,  Cane made chair
 Tea tray.  fruit basket
 Flower vessel,  Photo frame etc…
Project on
business plan

Price Place
Price is a amount of money which is Place indicates selective distribution of
charged for a product or service. goods and direct selling to customers.

 Low price  Selection of some specific place for

 Discount our shop
 Price catalogue  Selling of product through showroom
 Different Package and retail shop
Project on
business plan

Promotion: Promotional activities

includes:

 Advertising
 Personal selling
 Direct marketing
 Mass communication
Project on
business plan

Distribution channel
Project on
business plan

Human Resource

We’ve a CEO who have a very good skills about

Handicrafts. He‟s highly educative and experienced in
this area. Under him there are two managers. They are
also experienced. We’ve a General Manager. We also
have accountants, marketing manager and others
administrative manager who have lots of experiences.
The each engineer has 10 workers and technicians. There
are also supervisors under each departmental manager.
Project on
business plan

1. Manufacturing
Our products will be manufactured at the production outlet.
There will be a separate portion behind outlet that will serve
as production area.

Production process includes:

a. Purchase of material and accessories
b. Production process
c. Packing
Project on
business plan

2. Merchandizing
We have also planned to acquire finished
products from household artisans to sell
them on reasonable prices for earning
profit both parties.

Thus craftworld is not earning for itself

but also serving as platform for those
investors who want to commercialize
their handmade products.
Project on
business plan

Payment methods can play a vital role for the Growth and competency of any company. To be a
faster growing company Craftworld provides the following facilities for conducting payment.

 cash payment A regular cash payment is when the customer buys the product
from the physical store, not from an online store. It is the most
common way of paying in business-to-consumer transactions.

 Payment by invoice It is used mainly in business-to-business transactions where the seller

has full trust on the customer’s ability to pay. This method demands
trust and good business relationship between the two parties.

 Credit Card
 online payment service
Credit card is the most common way to pay for online purchases. It
is also very safe, but some people still find it hard to trust this
payment option. As we have found out that security is one of the
challenges in e-business, credit card payment comes with this
solution.
Bank’s online payment service. is a very convenient way for the
customer to pay the service since they are logging in to their own
bank by a personal id and a password, which is already familiar to
them. This is also a payment option, which is convenient also for the
seller since the payment is done in advance.
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Project on
business plan

FINANCIAL PLAN

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Project on
business plan

Particulars Amount(Tk.) Amount(Tk.)

Sources of funds:

Long term loan 700000000

Personal funds 800000000
Net income from operations 83400000
Add depreciation 14500000

Total funds provided 1597900000

Application of funds:
Purchase of land 600000000
Purchase of building 200000000
Purchase of machinery 300000000
Purchase of other fixed assets 100000000
Interest payment 35000000

Total funds expended 1235000000

Net increase
Tuesday, Mayin
29,working
2018 capital 11th Asian Business Research Conference 36290000023
Project on
business plan

PESTEL Analysis

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Project on
business plan

Strength:  Weakness:

 No need to import raw materials. So hassle  Totally new company.

regarding import tax on raw materials and  No brand image.
government regulations can be avoided.  The technology is too expensive
 First mover advantage  Higher cost of training labor force.
 Higher productivity due to advance technology.  Lack of promotion
 Higher quality and cleaner product.  Lack of skilled labour
 Dedication of skilled labor force.
 Diversification
Tuesday, May 29, 2018 11th Asian Business Research Conference 25
 Project on
business plan

 Opportunity:
 Abundance of raw materials.
 Changing attitude of people to eco-
friendly product.
 Rising demand of handicrafts
 Availability of cheap labor.
 Government support

Threats:
 Import of tax
 Higher entry barriers.
 Access to capital.
 Inconvenient infrastructure facilities.
 Competitors with established brand image.
 Decreasing purchasing power.

Tuesday, May 29, 2018 11th Asian Business Research Conference 26

Project on
business plan

Opening a new company in a new industry has

its limitations We also have some different
problem to start our business.
The major issues that might be a barrier to our
company:
Steps for solution
a.We will do a insurance policy for our
a. Political pressure for investing in a new industry and also our workers
industry b. For Transportation, we will use our
b. Price exploitation personal van
c. Waste management c.To satisfy our workers we provide
d. Working conditions and treatment of many different types of advantages.
workers etc. Like bonus, treatment cost, vacation
etc.
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Project on
business plan

• Milestones are a very important aspect of a business

plan. They provide concrete, achievable, yet lofty
goals that the business must concentrate on. By
targeting lofty goals, Craftworld ensures that it is
aiming high, therefore it is more likely to achieve
more.
 To enhance business activities all over
Bangladesh
 To capture maximum market share
 To provide a wide range of innovative and
creative products
 To build strong customer relationship
 Increase product lines.
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Project on
business plan

Handicrafts are a valuable part and culture of the Bengali people. Besides regular basis,
people buy handicrafts on special cultural occasion such as Pahela Falgun and Pahela
baishakh.
“Business is the only mechanism on the planet today powerful enough to produce the
changes necessary to reverse global environmental and social degradation. Doing that
will depend in large part on the willingness of customers to change what they buy, how
they buy, and from whom they buy their products and services.”
We hope that people will get the best service from Craftworld. Because in here, we are
not selling only handicrafts, also we are giving people our hope and love for handicrafts
which come from the core of our heart.
Tuesday, May 29, 2018 11th Asian Business Research Conference 29
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