Professional Documents
Culture Documents
TWITTER CONCEPTS
WHAT IS IT?
Consistency: Post
every day
Optimize based on
data (time of day, 4
past engagement) 5
2 Engagement:
Respond to 100% of
follower comments
3 within 24 hours
In a few words:
1 140 characters or
Visual: Include a photo less
or graphic with each
post
WHO IS THIS FOR?
1 Text-only (140
characters maximum)
2 Image
Video
3 Note: When Images and Video are
added to a tweet, the link to that
media will take up some of your
140 characters so plan your copy
accordingly!
4 Direct Message
TYPES OF ENGAGEMENTS
3 Replies
BRIEF DEFINITIONS
No limit to characters
Social Anyone
Influencers Engaging With
Your Content
TOOL SPOTLIGHT: HOOTSUITE
● List feeds
WAYS TO GROW
YOUR COMMUNITY
1 2 3
Leverage Images in as
many Tweets as you
Use Hashtags: Identify the can -- they get 100%
hashtags you’d like to use -- more engagement
general, local and campaign-
specific and include 1-2 4
hashtags in each tweet
3
1 Engage Influencers: Follow
influencers and create lists
Five is the Magic Number: that segment the people
Tweet 3-5 times per day This you’re following for easier
includes responding to engagement
followers and RT’s!
ACTIVE AND PASSIVE
INVITATIONS
ACTIVE PASSIVE
INVITATIONS INVITATIONS
MONDAY Monitor, Respond, Seek Opportunities 3x’s/day Outlining calendar once per month
TUESDAY Monitor, Respond, Seek Opportunities 3x’s/day Write copy for next week (M-S)
WEDNESDAY Monitor, Respond, Seek Opportunities 3x’s/day Create/curate images for next week
THURSDAY Monitor, Respond, Seek Opportunities 3x’s/day Schedule and review posts (F-Th)
YOU