Looking deeply into natures colour,

patternation, armour, versus the evolution of

humans in heavenly requiem within arts and
crafts revolutions.Juxaposing traditional and

MA PROJECT BRIEF contemporary techniques.(Heaven and

Earth)

EVOLUTION V HEAVENLY
UTOPIA C

Natures Evolution, Armour, Pattern-ation and

Embellishment. Juxtaposing images to create a
bohemian luxury
Research and Development
• I usually always create title pages for projects and mood boards to show my direction
for a collection of work that links together via seasons, for customers and for fashion.
However due to the internet and online site Pinterest I have been archiving visuals.
Directions.
• Storyboard developments : Historical https://pin.it/asnukyeq6ezgbz

• Printing technique research. https://www.pinterest.co.uk/originalsample/printing-

techniques-organic-forms/

Mood boards :Natures Armour : Early research.

https://www.pinterest.co.uk/originalsample/natures-armour/
Key Design Points
• Juxtaposing images to create a bohemian luxury
• Looking at how classic traditional methods can be mixed in an opulent visual method by
keeping strictly inside classic values of visual theology and natures ambience

• Problematic problems to over come will be developing key skills in digital technologies
• Become more competent using photoshop, illustrator, InDesign and CAD for different
processes.
• Keeping a design in an area of longevity without it loosing importance for the consumer.
• Making something too modern without vintage nostalgic references will shorten its
importance, it’s live span will become short lived.
• Finding a layout process and finish that can travel through seasons and products within
different colourways and themes in order to create a new interpretation of the world around
us.
Historical Influences/Research
Why does popular culture hold a kinship with artisan
crafts and what are the theories that link?

My research has taken me to William Morris , his printing company and his house
the Red House. I will be comparing todays contemporary design influences with
the late 19th century and respond to how popular culture holds a kinship of artisan
craft inspiration whether it is hand made or mass produced.

What are the evoking responses to rustic charm, warn out, weathered, patinaed
effects that creates certain equity based responses i.e charm, nostalgic, homely,
earthy values?

William Morris wrote that art is mans expression of his joy of labour, an expression
that the industrial revolution has removed.

One of my enquiring questions is to research the need for a handmade

humanized approach to designing and why this process is a contemporary design
inspiration for many designers. I will be comparing and researching the values of
the arts and craft movement with contemporary approaches to design theories.

Theoretical/Practical
01
Researching the
theoretical basis of Design
and analysing
contemporary issues
relating to design in order
to have a deeper
understanding and gain
more cohesion and
contemporary equity.
Researching the
02
In order to effectively
address contemporary
design problems so that I
can articulate and rational
design briefs for my
audience/client base.
03
I can do this by looking into
contemporary and classic
traditional techniques
within
textiles/fashion/surface
design (wallpapers ,
wrapping papers, fabrics
and hardware accessories
04
Looking carefully at repeat
patterns, motifs and
engineered placement of
surface design for home
interiors.
Design Theory,
Practice, Research
• Researching theoretical basis of design and analysing
contemporary issues relating to a cohesive approach
and deeper understanding of traditional and
contemporary technologies and finding a balance
between traditional humanized artisan craft and
modern production processes.
• I can do this by researching historical design theory and
finding links with modern artist/design theory and
practice.
• I can do this by looking into contemporary and classic
techniques and finding integration.
• Juxtaposing images to create a bohemian luxury
• Evolution v Heavenly opulence
https://pin.it/imxz5nrll6cqka
Contemporary
Visionaries.
• First image is from Timorous Beasties, second is a Damien
Hurst(collaborative with Alexander Mac Queen.
Mathew Williamson. These images evoke opulence and
heritage within contemporary aspects.
• These images represent my current contemporary
influences. In order to evoke contemporary it is
important to focus on current trends which have the
responses of traditionalist values mixing contemporary
with traditional effects imagery.
• My work has to have longevity in order for the values of
sustainability to be added to the consumers desires for
a more sustainable eco valued lifestyles that modern
day society endears towards.
Aims and
Objectives
• The enquiring for my project is to look at the
methods of print inside of digital and
traditional processes,
• Therefore my project brief is looking deeply
into the processes that evoke the questioning
for my design practice.
• I am looking at achieving an integration
between traditional and IT technologies
• Bridging the gap between the two and
adding warmth through rustic patinaed
effects for the viewer/client/audience.
Practical Responses.
Practical response are
within 3 areas with
one other mixing
Enquiring Questions
across all 3 practical
responses they are • What are the effects of different printing techniques, materials, colour
and scale on visualisations within separate subject contextual
1. Traditional responses.?
processes ie lino • Why does popular culture hold a kinship towards arts and crafts and what
print and are the new design theories that link?
traditional screen • What are the evoking responses to rustic charm , warn out , weathered,
patinaed effects that creates certain equity based responses i.e charm,
printing nostalgic , homely, earthy values?
2. Photographic print • What effects do different techniques have on the visual subject matter?
processes • When experimenting with a balance of traditional versus contemporary
visuals in a design to create uniqueness, what are the outcomes for the
3. Mixing both consumer/viewer/clientele responses to this technique?
together to get an • Considering the right mix of traditional and contemporary ,to create
emotive social responses of a symbolic nature within a eco centric
integration/juxtap reflective practice?
osing effect • When do finishes and accessories add a unique value of wealth and
4. Hardware finishing opulence to a design value?
using laser cutter
and casting
techniques.
Design
Developments
• I have been using an image created via
a cannon camera with high pixilation
and a micro lens to create different
images looking inside of different
techniques and the effects these
techniques create. Using one image
makes it easier to see the design values
and choices and in turn effects and
outcomes to evaluate and analyse
different images, not dissimilar to a
scientific response in order to meet the
criteria's set out in the MA Design brief
Cherubs :Heavenly
Opulence
I have been experimenting with scale ,
repeat, colour, materials and techniques
To enquire what effects occur and the
outcomes and reflective responses
achieved?

Fabric header development

Cherub Enquiring
• Using various techniques and materials to
respond to design outcomes.
Technologies for
Evaluation
• I have choice to use the method of blogging to
document all my research development and will
hopefully use it to reach out to my audience for
feedback and
responseswww.naturesarmour.blogspot.com to my
enquiring questions throughout my project.
• I will turn my blog into a number of blog to book
volumes to use in my final MA exhibition.
• I am also going to organise some micro exhibitions of
my work in order to gain public response for my
assessments, contact customers for design meetings.
 C

MA JOURNALS AND LOG BOOK

HTTP://NATURESARMOUR.BLOGSPOT.COM
Traditional
Practice/Contemporary
Processes IT
• Tradition Practices versus digital
contemporary processes are key to
my MA Design Brief
• Values of imperfection, homespun
versus the industrial
revolution/machine made precision.
• My priority of design choices are
:Colour is the main initial focus of my
design practice and second is
Patternation and 3rd is theme within
design direction for a particular
season/clientele/product area.
• I have previously ran a handcrafted
knitwear company and I am aiming
to reflect this in my project.
Integration: Innovations
• The reason for this integration is for me to move away from actual
product making and work on traditional methods that then can
be translated into illustrator /photoshop/in design, in order to
freelance design.
• The integration however is also the design development process
to evoke new uniqueness in design direction. Looking closely at
the limitations and options available within each application.
• Creating a cohesive approach with traditional and
contemporary IT images to create a new design practice.
• Adding opulence to evoke a sumptuous visual lifestyle choices
which links directly towards classic traditional cultural values for
consumers and viewers to appreciate.
• My area of choice is print making for home, adding elements of
decoration using hardware ie small metal castings and laser
cutting objects de-art embellishment.(this area could be photo
images also)
Print
Developments.
Using inspiration gained from the sleep
project RCA. I choice to inspired by
pebbles, I created a hand made effect
using lino as a medium. I then added gold
leaf effect to create an ancient antiquity
look.
Agate
Lino/Pebble
gadget
The Pebble
idea firstly was
a pebble
gadget to
warm the
hands and
feet which
also had
aromatherapy
included.
 Design Work Developments

How can I prove the

I will also research
point I am trying to I will gain my
via contemporary
make when I am research via pop up
professionals were I
researching historical mini exhibitions via a
will interview and
and contemporary number of different
gain more
influences inside of venues and will gain
awareness of the
design processes feedback and
developments and
and which effects responses including
constraint's of
create the best internet webinars
contemporary
outcomes for the and questionnaires.
designers.
viewer?
 Water colour Impact?
So What?
of swallows at
Sycamore
Cottage:4
colour trad • My reasoning behind this project is to
create a promotional enquiry(a snap
screen print. shot) of a much larger body of work
which will become my freelance design
purposes within designer lead stores,
brands and also private clientele.
• Researching into new developments in
contemporary IT practices and evoke
questioning into the need to keep hold of
traditional practices through research into
historical theory and practice . Inside of
new emerging awareness of social
change.
• In regard to eco-conscious modernity's.
Meeting Prince Reflecting idyllic homespun previous eras
before the industrial revolution and
Charles :Princes Trust climate change started to evoke social
Award. Previous change and a consciousness of each
and every bodies carbon footprint and
impact. how we can pay homage and respect
through visualisations and methodologies.
Previous Work
Achieved
• I previously ran my own fashion accessories company
after working as a designer in industry for a couple of
years.
• I secured a Princess Youth Business grant when I was 25
years of age.
• I went on to win best Princess business award in 1992
when I won a international trade fair stand which
launched my global wholesale business.
• I ran my business for over 15 years selling to top stores
like Harrods, Selfridges, Sax 5th Avenue, fashion chains
like French Connection ,Oasis stores ltd, Paul Smith Ltd
and independent stores in Chelsea as well as running a
market stall on the famous Camden Lock Market in
London.
 ORIGINAL SAMPLE
1989-2004 HAND
CRATFED KNITWEAR
COMPANY
C
SPECIALISING IN
SOFT ACCESSORIES
 Market Research

I have researched images of

previous design work to access,
Meaning and interpretations.
Victoria Meadows
05/06/2018
 Spring Summer
Collection Own Label
O.S (90’s)
• A Collection created Bespoke for a Designer level Retail
and Wholesale Customers Parisian Boutiques, Kings Road
boutiques, London Stores, Japanese Stores

6/5/2018 Victoria Meadows

 6/5/2018
Handcrafte
d cardigans
sold via
etsy.com
BESPOKE
FASHION
C RANGE .
O.S

Fair isle Etsy .com fashion Collection

hat sold 2008-2012 An on line Artisan
based fashion community.
to Paul
Smith Ltd

Victoria Meadows
 Pure Shetland Wool
Asymmetrical Swatch
design : Next Store (far left
image)

• I freelanced designed for an

American swatch company
and sold designs to Tommy
Hillfigger, DKNY, and Calvin
Klien,
• I also ran an on line store on
Etsy.com

Victoria Meadows 05/06/2018

 Sketch Book : Evidence
Sketch Book Ideas Early Linen Collection with
illustrator illustration Story Board Work

05/06/2018 Victoria Meadows

 6/5/2018

Mid 90’s Winter hat Collection.

Victoria Meadows
 6/5/2018

SWATCH
DESIGNS
C FOR DKNY
2009.
Sketch book work for swatch
design freelance work.

Victoria Meadows
 6/5/2018

QUARTER
SCALE KNIT
SWATCH
C DESIGN
CALVIN KLEIN
2007(LEFT IMAGE)
Knit swatches from freelance
work. 2007.

Victoria Meadows
 Winter
Swatches/sketch
book
• Small swatch ideas help check a
design quality before making the
full size version. This saves money.
• Colourways are also necessary to
fit the buyers collections for many
designer labels, department stores
and small independent stores in
order to maximise order potential.

Victoria Meadows 05/06/2018

THANKS FOR
WATCHING
C

By Victoria Meadows Ba hons, PGCE