Professional Documents
Culture Documents
content to Anthropomorphism
Mc Donald’s
leveraged the association
Western Union
Brands integrated at various smartly linking it to sales
Money,
spots thus leveraging Brand Western Union – highly
Ra.One McDonald's, Passive
Association with the movie & the visible during the movie
Nerolac Cinthol
lead star beyond logos. Promos as well skewed
Deo
towards prime time and
high- impact buys.
Year Recall %
2012 32
2013 39
2014 41
2015 58
2016 69
Source: Nielsen, December, 2016
European
10.75% 16% 5% 12% 10%
Union
Communicates to Communicates to
Brand Brand
People People