CREATIVITY & INNOVATION

Individual Ideation Methods

 Airbnb

• https://www.youtube.com/watch?v=axqh6
SJ0O0c

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 Think “innovation” is just a
buzzword? These 10
companies spend the most on
research and development.

Source: http://fortune.com/2014/11/17/top-10-research-
development/?utm_content=buffere4ada&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

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 A Volkswagen XL1 hybrid

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 • The Global Innovation 1000, a list of public
companies that spend the most on
innovation, last year (2013) invested a
record $647 billion, an increase of $9
billion over the previous year.

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 Much of that spending has gone into hybrid
vehicles and adding new technology,
including semi-autonomous features to
some of its 12 brands. It also is looking to
reduce CO2 emissions across its fleet and
invest in ways to electrify vehicles.

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 Domestically, Samsung breaks R&D into
three organizations: business unit
development teams that have a one-to-
two year development outlook; research
institutes that have a three-to-five year
development outlook; and the Samsung
Advanced Institute of Technology, which
works on projects with a further line of
sight.

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 http://testyourself.psychtests.com/

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 “Complexity drives cost.” One recent
example of the company’s R&D efforts
includes the 14nm Intel Core M processor,
which is half the size of the previous
generation of chips with 20% longer battery
life and 60% less energy expenditure.

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 With more than 1,000 doctorate-
holding researchers, its research program
contributes to nearly everything the
company ships today—one of the latest
examples being Microsoft Band, a
wearable device that aims to help people
live a healthy and more productive life.

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 Introduction to the four
Innovation Styles
• Recognizing the different ways we like to
innovate is a key to working together
successfully – in a team or in an
organization.
• Four Innovation Styles: Visioning,
Modifying, Exploring, and
Experimenting.

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 One of the company’s latest drugs, a
targeted medicine for advanced breast
cancer called Kadcyla, was approved in
the U.S. and E.U. last year.

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 Among the big discoveries from its R&D
program was the drug Zykadia, which
treats patients with a certain form of lung
cancer and, in August, the company
presented data on its drug LCZ696, an
investigational heart failure medicine,
showing it was superior to the current best
treatments.

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 Modifying and Experimenting idea-generation techniques begin by
gathering facts, details and other data.
Modifying builds on what is known, while
Experimenting combines the components in new ways.

These techniques are more linear than intuitive in their approach to

generating ideas.

They take advantage of different ways of organizing known information

so as to approach problems from new and more comprehensive angles.

Using a logical pattern or a sequence of steps, they help focus the

attention on where to look for innovations.

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 The Japanese automaker's biggest R&D
investment areas include environmental
and hybrid systems like electric and fuel
cell vehicles as well as safety technologies,
like vehicle dynamic control and crash
safety performance.

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 Visioning and Exploring idea-generation techniques start with an
intuitive insight, hunch or hypothesis; then they gather information
to confirm and fill out the intuition.

The difference between these two techniques is that Visioning

searches for a clear mental picture of the future, while Exploring
often employs symbols to sense what is metaphorically possible.

These techniques take advantage of the right-brain capability to

perceive whole solutions in sudden leaps of logic.

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 J&J says it plans to file more than 10 new
drugs and 25 line extensions between
2013 and 2017.

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 The company employs about 18,600
people in research and development
according to its latest annual report, and
most of its R&D costs go into staffing and
personnel support.

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 This year (2014) Merck received approval
from the FDA for an immuno-oncology drug
called Keytruda that treats a dangerous
form of skin cancer known as advanced
melanoma.

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 Researchers have begun work on a giant 'robot brain' they say
could be used by millions of machines around the world.
It will be a central store for everything from images to details of how
to change a plug.
Hosted on a server so any robot can access it, the system is
currently downloading and processing 1 billion images, 120,000
YouTube videos, and 100 million how-to documents and appliance
manuals.
http://www.dailymail.co.uk/sciencetech/article-2734123/The-robot-brain-rule-Plans-giant-
central-brain-power-millions-machines-world-revealed.html
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 Activity

Analyse the technologies looking at the

existing use and the strength and
weaknesses:
https://www.technologyreview.com/lists/tech
nologies/2017/

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