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When every person or item in the population is studied, it is called a
complete enumeration, or census method
Statisticians use the word population to refer not only to people but to all
items that have been chosen for study
Statisticians use the word sample to describe a portion chosen from the
population
• Judgment sampling
• Quota sampling
Principles of Sampling
• Law of Statistical Regularity
• Law of Inertia of Large Numbers.
• The law of statistical regularity owes its origin to the
mathematical theory of probability. According to Conner, “The
law of statistical regularity lays down that a group of objects
chosen at random from a larger group tends to possess the
characteristics of that large group (universe).”
• In simple words, the law states that if the sample is drawn
from the population at random, is likely to have the same
characteristics as that of the population.
• So the two important points are:
• i. Large sample size: As the sample size increases, the
sample is likely to reveal the characteristics similar to
population and provides reliable estimates of the population
parameter.