Digital Media Plan

Demography

TG Core TG
Total Male (18+), with
Total Male Total Male (18+) interest in automobile
20 Million 17 Million 5.5 Million

Total Population
Total Female
27 Million
7 Million
 Page

Likes Growth last month 0.35%

Engagement Rate 0.06%
Total Fans: 364,522
Posts per week 1.94
Competitors

As on 6 Mar 17
 The Plan
◇Target 1: To make Mobil Bangladesh Facebook page the number 1 page for any
lubricant in Asia Market in terms of fan following and engagement.
◇Objective: To be ahead of all the competitor brand’s in Asia Market
◇Approach: Keep a close eye on competitor performance and approach and think ahead of
them.

◇ Target 2: To be the number 1 Facebook page for any lubricant brand in the world by
2020.
◇ Objective: To make sure the way of communication is of global standard
◇ Approach: Increase activities on Facebook page and lookout for the best performing
pages and outrun them.

◇ Target 3: Increase Mobil Bangladesh Facebook Fan likes to 1 million (with 30%
organic likes) by December 2017 with an average engagement rate of 12%.
◇Objective: To gain 635,478 fans in 10 months, while retaining the current fans and to
increase engagement rate by 11.94%
◇ Approach: Post more contents on Facebook page and respond to the comments
immediately. For organic likes, launch campaigns like contests.
Target Likes Organic Likes (30%) Paid Likes (70%) Cost per Like (in USD) Budget (USD) Budget (BDT) Budget (BDT)
635,478 190,643 444,835 0.03 133,45 1,040,913 104,091
Website improvement plan
Health of
http://www.mjlbl.com/

Sources:
Target: Ensure less than 30% bounce rate in the Mobil
Bangladesh website.

Objective:
Approach:
Online sales tagged with
website, app and Facebook-
3 slides
Online sales tagged with
website, app and Facebook-
3 slides
◇Target: Generate Online Mobil 1 online sales of 5,000 (4
liter) cans by December 2017.

◇Objective:
◇Approach: Click to website campaign with landing in
website on Bikroy.com, Google Display Network
◇Target: Generate Online Mobil 1 online sales of 5,000 (4
liter) cans by December 2017.

◇Objective:
◇Approach:
App launch plan - 3 slides
◇Target: Make sure the app reaches the target group and
results in downloads

◇Objective: Ensure 30,000 downloads of new Mobil App

◇Approach: Effective targeting with the core TG in order to
reach the relevant audience and result in conversion
(download)
Cost per
Downloads Install Budget (USD) Budget (BDT) Budget (BDT)

30,000 0.30 9,000 702,000 70,200

Call center launch plan – 2
slides
◇Target: Launch the call center for Mobil in Bangladesh by
end April, 2017.

◇Objective: Create awareness of the availability of the call

center to enhance consumer experience and increase
customer engagement.

◇Approach: create maximum visibility and

Thank You