Strategy

Ideas for today and tomorrow

Group AO2, Section -8
T. A. Pai Management Institute
Overview: PV Industry

37% 38%
Updates: Indian PV Industry
• 5th Largest PV market in World
• Penetration Level : 20 vehicles per 1000 people.
• Automotive Mission Plan: 2016-26
• Mission 2030 – All Electric Vehicle
• Growing Luxury cars segment
• Make in India
• New Players Entries – Kia, MG, Daihatsu & Beiqi Foton
About Maruti Suzuki

17 Lakh 3 17 250
Cars/year Plants Models Suppliers

• Insurance
• Finance
2000 250 3200
• True Value
Dealerships Nexa Outlet Workshops • Driving
School
Porter’s Five Forces

Moderate

High

Low High

Low
Internal Analysis
Strengths
Strong Brand Value
Diverse Product Portfolio
Market Leader
Extensive Distribution Network
Fuel Efficient Engine Technology
State of Art R & D Centre
High Resale Value
Diverse Revenue Stream – Finance,
Insurance, True Value
Weaknesses
Dip in product Quality
Inferior Design and Style
Low International Presence
Limited SUV Model
No Electric Vehicle till now
Mismanagement of Labor
External Analysis

Opportunities Threats
Increasing Personal Disposable Income Uncertain Government Regulations
Growing Electric Vehicles Market New Entrants
Growing SUV Market Volatile Fuel Pricing
Creating Digital Experience for New Technologies – Driverless Car,
Customers at Showroom Alternate fuel, Digital Features
International Market - Exports Environment Related Policies
Financials

Gross Profit Margin Net Profit Margin

2013: 5.43% 2013: 5.48%
2014: 6.89% 2014: 6.36%
2015: 8.49% 2015: 7.42% Debt Free
2016: 10.65% 2016: 7.91%
2017: 11.39% 2017: 10.78%
Challenges & Future

Quality Capacity New

Issues Expansion Entrants

Electric
Technology
vehicles
Thanks for your attention.