APPLICATION OF CRM IN B2B

LANDSCAPE
 GROUP MEMBERS
SK Nasif Hasan 171 5085 660
Ahsanul Haque Tusher 161 1397 660
Md Abu Sayeem Rabby 152 1194 060
Ehsaanur Rahman 171 5075 060
Syed Mahmudul Muddassir 171 5077 060
MARKET ANALYSIS FOR CRM SOFTWARE’S USING
PORTER’S FIVE FORCES MODEL
THREAT OF NEW ENTRANTS: LOW
• Threat of new entrants: Low (high switching cost & scarcity of finance)
• Bargaining power of Buyers: High (growing software firms & introducing SaaS)
• Threat of substitute product and services: Low (latest way to manage customer
relation)
• Bargaining power of suppliers: Low (Too many suppliers & improved
technology)
• Industry rivalry: High (promotion cost, shifting competitive advantage & global
competition)
COMPANY OVERVIEW
• Established in 1984, one of the longest running garment manufacturing
companies in Bangladesh.
• Largest woven garment manufacturing facilities in Bangladesh with 39
factories.
• In house garment washing, printing, embroidery, apparel design, garment
testing and various accessories production facilities
HISTORY OF EVENTS

• 2004 - 20 storied high-rise building at Mohakhali C/A as Standard Group

corporate office.
• 2004- New Sweater Factory project with 200 machines
• 2005- Printing facilities operational.
• 2006- 12 Stories 300,000 sq. ft. area added to lineup.
• 2010- Joint venture with AMAAN Germany.
NAME OF SOFTWARE : “FR BUSINESS”

• CRM SOFTWARE
• RECOMMENDED SOFTWARE
• BROUGHT FROM “FIRST
REACT” IN JULY,2008.
REASONS FOR CHOOSING FR BUSINESS

• Available Capacity
• Increase Production
• Improving Controls
• Change the Requirements
THE BUSINESS FLOW

Buyer C Level Merchadiser Production

THE BUSINESS FLOW

•Trading center
•Buyer

•Company

Factory
Supply chain

•production
CONTRIBUTION IN MAIN BUSINESS

Software operation needs to be understood to know how FR system helps in

main business operation.
SOFTWARE OPERATION
LOGIN & HOMEPAGE
ADMIN PANEL

Contribution in Business
• Data Records of Workforce
allocation
• Helps in contingency planning
TARGET
TARGET
 TARGET

Sub-Tabs: Contribution to Business:

Daily Line Manpower • Manpower allocation overview, manpower
adjustment as needed

Style Wise Target • Product specs wise target per day

Target Correction • Adjusting production target if needed

Remarks & Quality Achieve • Quality product production vs. daily target
 REPORTS

Sub-Tabs: Contribution to Business:

Daily Production Report • assess performance of their production line
as well as they can track the work progress
and adjust the work schedule if needed
Line Production Report
• production management of specific order,
adjust production plan and line distribution
Style Information Report in order to make delivery in time
• assess how successful are they in achieving
Target vs. Achieve Report their production target each day
PERFORMANCE EVALUATION

• Monitoring of Business Operation

• Clarity & Evidence for Clients
• Scope of Contingency Planning
• Control of Resource & Workforce Distribution
• Insight for Production Planning