Entrepreneurial Culture –

Chapter 13
 Nature of Culture
 Components of Culture
 Levels of Culture
 Core Ideology and the Envisioned Future
 Elements of an Entrepreneurial Culture
 Cintas Model
 Individualism vs Collectivism
 Failure
 Chain of Greatness
Nature of Culture
 Basic beliefs and assumptions about the
company
 Emotional aspect
 Reflect history
 Inherently symbolic
 Fuzzy
 Substance and Form
Components of Culture
 Values
 Rules of Conduct
 Vocabulary
 Methodology
 Rituals
 Myths and Stores
Levels of Culture
 Three levels
 Assumptions – Substance
 Values – Substance
 Artifacts and Creations - Form
 Figure 13.1
 Culture underlies all components of
work environment that support
entrepreneurship
Core Ideology and the
Envisioned Future
 Core Ideology
 Core values
 Core purpose – never ending quest
 Envisioned Future
 Clear and compelling goals to be achieved
 Vivid description of what it will take to get
there
Elements of an
Entrepreneurial Culture
 People and empowerment focused
 Value creation through innovation and change
 Attention to the basics
 Hands-on management
 Doing the right thing
 Freedom to grow and to fail
 Commitment and personal responsibility
 Emphasis on the future and a sense of
urgency
Issues Confronting
Entrepreneurial Culture
 Conflicting value choices – Primary
Values
 Balance
 Quantitative vs Qualitative decision-
making basis
 Healthy discontent
Cintas Model
 Proactively manages culture
 Ownership driven
 Four characteristics:
 We are professional
 We live by the rules and have high ethical and
moral standards
 We act with a sense of urgency in everything we
do
 We have a sense of positive discontent
Individualism vs Collectivism
 Individualism
 Self-orientation
 Emphasis on self-efficiency and control
 Pursuit of individual goals
 Value system driven by pride in their own accomplishments
 Collectivism
 Group-orientation
 Subordination of personal interests and goals
 Emphasis on sharing
 Concern for group welfare
 Table 13.3
 Entrepreneurial Intensity is achieved by balance between
individualism and collectivism
Failure
 Entrepreneurial Firm embraces it
 Perceived
 Psychological
 Types: Moral, Personal, Uncontrollable
 Figure 13.4
 Failure can enhance success only if
learning is taking place
Chain of Greatness
 Timmons Model
 Figure 13.5
 Vision
 Learning
 Entrepreneurial Mindset and Values
 Responsibility and Accountability
 Results