Professional Documents
Culture Documents
Refer to guide
TYPES OF CAMPAIGN
On pages 201 - 202 of your prescribed text book the following is listed, you are required
to familiarise yourself with each of them.
Identification
Legitimacy
Participation
Penetration
Distribution
Make your objectives: Specific, Measurable, Actionable, Relevant and Timely (S.M.A.R.T)
where possible. For instance, your objectives may be related to:
Increasing stakeholder awareness
Exhibition,
Media briefings
Conferences,
Advertising,
Transportation,
Sponsorship,
The in-house PR practitioner submits annual budget which, after consideration, the fund
involved is released quarterly or monthly to the office to carry out its activities. Some
programmes which are periodical or exceptional and extraordinary are funded at the
appropriate time. On the need, request may be made from the approved budget
estimate to take care of events and programmes as they unfold.
Budget Defence
Publications
Corporate items
Media activities
Equipment
Advertisement
Information technology