The Effect of Packaging to

SME’s Product:

Purchase Decisions, Price and

Customer Loyalty
1.0 Introduction

-Explaination of TQM
1.1 Overview of SME

- present definitions focus mainly on

SMEs in the manufacturing sector

-facilitate better identification of SMEs

across sectors

-enabling more effective formulation of

SME policies
1.2 Coverage of definition
for SMEs in Malaysia

-new definition for SMEs for Malaysia

is effective on 1 January 2014

-isexpected to result in more

firms being classified as SMEs
1.3 Overview of packaging

-the technology of enclosing or

protecting products

-coordinated system of
preparing goods

-reducing the security risks of

shipment
1.4 Overview of purchase
decision

-process of customer goes

through before they buy the
product

-five stages framework

1. Problem/Need Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase Decision
5. Post-Purchase Behaviour
1.5 Overview of price

-pricing strategies

1. Pricing low for market penetration

2. Pricing to be market competitive
3. Pricing high to maximise your profits
4. Pricing to make a ‘normal’ profit
5. Pricing for maximum profit and maximum sales
1.6 Overview of customer
loyalty

-keeping customers makes

good business sense
-Ways to keeping
customer
-Why customer loyalty
matter
1.7 Problem statement

-Costis the main problem to

the SMEs
1.8 Purpose of the study

-determine the effect after SME

product has a new packaging
1.9 Significant of the
study

-also seeks the effect of

packaging
1.10 Limitations of the
study

-shows generalizability of the

finding
-problem with data collection
- time constraints
2.0 Introduction

-overview research about the packaging

effect to the customer loyalty, price and
also purchase decisions
2.1 Literature Review on SME

-SME in Malaysia are divided

into 3 groups

(1) general business,

(2) manufacturing
(3) agricultures
2.2 Literature Review on
Packaging

-The package's overall features

-The packaging optimisation
2.3 Literature Review on
Purchase Decisions

-based on consumer buying behaviour

- sum total of a consumer's attitudes,

preferences, intentions and decisions
2.4 Literature Review on
Price

-Pricing factors
(a) manufacturing cost
(b) market place
(c) competition
(d)market condition
(e)brand
(f)quality of product.
2.5 Literature Review on
Customer Loyalty

-both an attitudinal and

behavioral tendency to favor one
brand over all others

-Consist of No Loyalty, Covetous

Loyalty, Inertia Loyalty and Premium
Loyalty
3.0 Introduction

-about the methodology of the

research
3.1 Hypothesis

-The following hypothesis is generated. The

hypothesis are stated as follows:

There is relationship between packaging and

purchase decision, price and customer
loyalty.

There is no relationship between packaging

and purchase decision, price and customer
loyalty.
3.2 Research Design
-discuss about the sampling technique
that used in this research and abut
the population of research area

-the dependent variable is packaging

while the variables are purchase
decision, price and customer loyalty
3.3 Sampling Design

-main aim is to obtain the

optimum results

-second main aim is to obtain the

best possible estimates of the
population parameters
3.4 Data Collection

-self-administrated questionnaire

-also increases convenience of

everyone
3.5 Question Design

-design the open-ended question

-design the closed question

3.6 Scale Type Used

-likert scale

-example of likert scale

3.7 Pilot Test

-detect weakness in design and

instrumentation

-to provide proxy data for

selection of profitability sample
4.0 Introduction

- the results of the data analysis

4.1 Descriptive statistic of the
collection

-Data analysis by the factor of

age, gender, marital status, race,

religion, educational level,
occupation, monthly income, living
area and answer of respondents
4.2 T-test of the data collection

- used to determine if two

sets of data are significantly
different from each other
4.3 Hypothesis testing
4.4 Chapter Summary
5.0 Introduction
-about the methodology of the
research
5.1 Respondent Profile
5.2 Discussion of Findings
5.3 Recommendations
5.4 Practical Implication
5.5 Limitation of Study
5.6 Conclusion