Professional Documents
Culture Documents
Communications
Campaign
Final
• With our ecosystem suffering from the toxins
and waste we put into it, it is so important for
companies to do their part by implementing
eco-friendly changes into their business.
• Major companies such as Walmart, Coca Cola,
Target, SC Johnson, Google, Starbucks, and
Toyota are reaping the benefits of going green
with so many more following behind.
• According to the McKinsey Study published in
2017 it states, “Respondents also report that
their organizations have increased their formal
governance of sustainability: 70 percent say
their companies have some form of governance
in place, compared with 56 percent in 2014.
What’s more, an increasing share of
respondents (16 percent, up from 12 percent
previously) now report that their companies
have a board-level committee dedicated to
sustainability issues” (McKinsey Study 2017).
• It is clear companies are making more eco-
friendly decisions but until more take part it
will not make a lasting effect.
• This communications campaign is to work to
convince more companies to do their part of
becoming eco-friendly by showing them the
benefits and savings they can attain by doing so.
• Develop professional
communication
competencies
• Build collaborative team
relationships to meet
team goals..
• Distinguish between
credible and non-
credible sources of
information.
• Support claims with
credible evidence.
• Our main target is going to be heads of
companies, CEO’s and CFO’s. We also
Audience want to target people who are in charge
of creating budget plans and business
models, such as managerial accountants.
Demographics
“In 2011-2012,
the last year for
“Spencer which data is
“Just over half Stuart, the available,
of Fortune 100 percentage of 191,571 people
graduated from
CEOs have a CFOs holding U.S. schools
degree in a CPA with advanced
business, certification degrees in
economics, or rose from 29 business, some
accounting, percent to 45 25.4% of all the
while 27% percent when master’s degrees
studied Sarbanes- conferred. That
engineering or Oxley took compares with
science, and effect about a 178,062
master’s degrees
14% law” decade ago” in education, or
(Stadler 2015). (Gershon 23.6%, of all the
2013). advanced
degrees” (Byrne
2014).
Psychographics
•Going Green doesn’t just •Going Green gives them a •Donate to a non-profit “
Think
Feel
Do
help the environment but leg up over their Cold Climate Housing
also has benefit for their competitors Research Center” if they
company •Going Green will give them a already do participate in
•Going Green has financial better sense of purpose for going green.
benefits that could give their their company •Implement changes into
company an edge •The rewards of the company their company that will help
•Going Green will appeal to making the changes of going the environment
their customers and they green will outweigh the •Start by implementing one
will be more likely to initial costs. change of going green and
contribute see the rewards.
•Going Green is their social •Report CSR (Corporate
and economic responsibility Social Responsibility) in
•Going Green give them tax which companies
benefits communicate their
environmental impacts.
Key Messages
Cisco Systems has repeatedly been recognized as the “We believe environmental
most environmentally friendly company. They have sustainability is critical for
economies and for all global
become leaders in taking the initiative to becoming more citizens. Reducing greenhouse gas
efficient and sustainable. Due to the large reports that emissions, preserving biodiversity
they put out every year, they have seized every and natural resources, and
opportunity to become more ecologically knowledgeable designing our products to minimize
and sustainable. The Owner of Cisco Systems has said that waste. These important actions are
factored into every aspect of our
there is a necessity and a duty to put up sustainability business.” (Cisco, 2017)
numbers with corporate numbers.
• The goal is to improve our
world after the large amount
of damage we have done.
Patagonia’s founder has said
that once you start making
changes to becoming more
environmentally cautious, it
becomes easier and easier.
Cisco Systems has
acknowledged the importance
of not only showing the
probability of their company
but the growth and number of
their sustainability. New
Belgium has shown that every
company, and person has ties
to the environment and why
we need to be more active in
the climate initiative. We can
learn from the companies that
have already become more
sustainable to improve your
company.
Yupik Tribe
• The Yupik tribe that has lived in Alaska for the past 2,000 years. The
Yupik live as semi-nomadic people. They rotate through villages
depending on the time of year and where the best fishing is as that is
one of the Yupik’s main source of incomes. Living next to nothing, the
Yupik have struggled to find the best way to overcome their problems
of climate change. Every year, the water raises overcoming a little
more of their small civilization in Alaska swamps. The Yupik Tribe
would be the first group to be totally overcome by climate change. The
Alaskan tribe struggles to find the best way to overcome their problem
of rising water because of the difference of opinions an idea. With the
tribe being as old as 2,000 years, there are many people who believe it
would be wrong to leave their ancestors land and change the tribe’s
lifestyle of fishing and moving seasonally. Some efforts have been
made through Cold Climate Housing Research Center (CCHRC) to help
the Yupik build more sustainable houses instead of their sod houses
with vinyl paneling.
• The Yupik have
struggled for a very
long time and you
could help participate
in changing the hard
lives they live. If we
do not start
recognizing people
dealing with more
climate change
related incidents, we
are going to find
ourselves in trouble.
With more and more
disasters occurring,
we need to help
change our earth back
to what it once was to
save our planet.
Facebook Page and GoFundMe
• https://www.gofundme.com/cold-climate-housing-
research
• https://www.facebook.com/makethegreen/?modal
=admin_todo_tour¬if_id=1532896135778530&
notif_t=page_invite
• Throughout the course of this project
we have learned a lot about
communicating as a team and
communicating with others to get our
message across. We have learned that
when working in a team
communication is the key to getting
the project done correctly and
professionally. This project went well,
our components are working to
complete out purpose, and hopefully
get more businesses to go green. The
project as a whole went very well and
while we learned that communication
is key, we were not always the best at
communicating. We also learned that
being proactive gives us a better
result. We also learned that when
appealing to a certain audience it is
imperative that you know your target
demographic. When appealing to
business men like in our project it was
important that our information was
pertinent and very professional.
Learning how to analyze this was a
very good learning experience. We
also learned a lot about the companies
going green, the benefits, and
companies to appeal to. The project
worked on our skills and taught us
about working as a group and will
come in handy now with our jobs and
for any future employment.
Lessons Learned
Sources
• 17 Top Companies That are Going Green in 2018. (2018, March 16). Retrieved July 13, 2018, from
https://www.conserve-energy-future.com/top-companies-that-are-going-green.php
• Alaskian Tribe: https://www.hakaimagazine.com/features/evicted-climate-change/ (Nonprofit)
• Byrne, J. A. (2014, May 21). Why the MBA has become the most popular master's degree in the U.S. Retrieved
July 13, 2018, from http://fortune.com/2014/05/31/mba-popular-masters-degree/
• Gershon, L. (2013, July 24). CPA, MBA, CMA: How Much Do the Letters Really Matter? Retrieved July 13, 2018,
from https://www.proformative.com/articles/cpa-mba-cma-how-much-do-letters-really-matter
• McDaniel, S., & Beger, S. (2016, January 07). How to Market to CFOs: Top 3 Pain Points, Copywriting Tips &
Demographic Data. Retrieved July 13, 2018, from https://www.marketingsherpa.com/article/how-to/top-3-
pain-points-copywriting
• Stadler, C. (2015, June 14). How To Become A CEO: These Are The Steps You Should Take. Retrieved July 13,
2018, from https://www.forbes.com/sites/christianstadler/2015/03/12/how-to-become-a-ceo-these-are-the-
steps-you-should-take/#6461e6cd1217
• Staley, O. (2017, September 11). How the average age of CEOs and CFOs has changed since 2012. Retrieved July
13, 2018, from https://qz.com/1074326/how-the-average-age-of-ceos-and-cfos-has-changed-since-2012/
• Sustainability's deepening imprint. (2017, December). Retrieved July 13, 2018, from
https://www.mckinsey.com/business-functions/sustainability-and-resource-productivity/our-
insights/sustainabilitys-deepening-imprint
• Tide of Global Change. (2016, July). Retrieved July 13, 2018, from
• https://www.environmentaleader.com/2016/07/07tide-of-global-climate-change-agreements-produces-a-
wave-of-products-and-services.
Sources
• Stadler, C. (2015, June 14). How To Become A CEO: These Are The Steps You
Should Take. Retrieved July 13, 2018, from
https://www.forbes.com/sites/christianstadler/2015/03/12/how-to-
become-a-ceo-these-are-the-steps-you-should-take/#6461e6cd1217
• Staley, O. (2017, September 11). How the average age of CEOs and CFOs has
changed since 2012. Retrieved July 13, 2018, from
https://qz.com/1074326/how-the-average-age-of-ceos-and-cfos-has-
changed-since-2012/
• Sustainability's deepening imprint. (2017, December). Retrieved July 13,
2018, from https://www.mckinsey.com/business-functions/sustainability-
and-resource-productivity/our-insights/sustainabilitys-deepening-imprint
• Tide of Global Change. (2016, July). Retrieved July 13, 2018, from
• https://www.environmentaleader.com/2016/07/07tide-of-global-climate-
change-agreements-produces-a-wave-of-products-and-services.
Sources
• www.weforum.org/agenda/2017/03/how-going-green-can-help-
the-planet-and-your-profit
• www.fit.com/content/b45860b2-917e-11e7-99e6-11d2f0ebb7f0
• www.greenbiz.com/article/state-green-business-2018
• https://gelr.org/2016/02/01/making-the-green-by-going-green-
increased-demand-for-green-products-and-the-ftc-role-in-a-
greener-future-Georgetown-environmental-law-review/
• www.onlinembatoday.com/faq/job-outlook-environmental-
sustainability/
• Managerial Accounting 5th edition, Braun and Tietz