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REALITIES OF

RURAL DEVELOPMENT

Name – Arun A. Rai


Roll No. – 6133
Subject – Rural Marketing
RURAL AREA
 Where the people are engaged in primary industry in
the sense that they produce things directly for the first
time in cooperation with nature.
 Rural areas can have an agricultural character, though
many rural areas are characterized by an economy
based on cottage industry, mining, oil and gas
exploration, or tourism.
LIFE OF RURAL PEOPLE
Lifestyles in rural areas are different than those in urban
areas, mainly because limited services are available.
Governmental services like law enforcement, schools, fire
departments, and libraries may be distant, limited in scope,
or unavailable.
Public transport is sometimes absent or very limited,
people use their own vehicles, walk or ride an animal.
RURAL DEVELOPMENT
 Rural development is a strategy designed to
improve the economic and social life of rural poor.
 Rural Development is all about bringing change
among rural community from the traditional way
of living to progressive way of living. It is also
expressed as a movement for progress.
DEVELOPMENT IN RURAL
AREA CAN BRING
INFA-
STRUCTURE

TECHNO
ECONOMY
LOGY

EDUCATION HEALTH
Main Objectives
To build
Infrastructure Public Service Communication

To improve
Health Education Living condition

To generate
Employment Farm & storage Economical activities
SCOPE & IMPORTANCE OF
RURAL DEVELOPMENT
Rural development is a dynamic process, which is
mainly concerned with the rural areas. These include-
Agricultural growth, putting up of economic and social
infrastructure, fair wages as also housing and house sites
for the landless, village planning, public health, education
and functional literacy, communication etc.
Rural development is a national necessity and has
considerable importance in India.
CONCLUSION