YouTube - Nescafe Commercial

.flv
GROUP MEMBERS
Upasna Langar
Mehak Nanda
Megha Nagpal
Isha Kath
Afshan Bashir
Introduction To Nestlé
Nestlé is a PUBLICLY OWNED company which
was founded by HENRI NESTLE in 1866 in
VEVEY, SWITZERLAND.
In German dialect, Nestlé
means 'little nest'

It is today world’s leading nutrition, health and

wellness company with employing around
2,83,000 people and having factories or
operation in almost every country in the world.
 Nestlé is the world’s leading
manufacturer and the market leader in
both coffee and mineral water. It also
produces products including:
 Prepared dishes and cooking aids
 Milk based products
 Cereals
 Instant coffee
 Pet care products
 Pharmaceuticals and ophthalmic goods
 Baby foods
 Type of Factory
world wide by Nestlé
 FOOD : 424
 MINERAL WATER : 68
 PHARMACEUTICAL : 17
YouTube - Nestle Wyeth ...Ki
llers of Africa babies !!!.
flv
History At A Glance
1866-1905 1905-1918 1918-1938

1938-1944 1944-1975 1975-1981

Cont…
1981-1995 1996-2002

2003+
 Key Dates
1866 Foundation of Anglo-Swiss
Condensed Milk Co.
1877 Henri Nestlé develops infant cereal
1905 Nestlé merges with Anglo-Swiss
1929 Merger with Peter, Cailler, Kohler
1934 Milo launched
1938 Launch of Nescafé
1948 Launch of Nestea and Nesquik
1969 Vittel (initially equity interest only)
 Cont…
1974 L’Oreal (associate)
1977 Nestlé S.A. (new company name),
Alcon
1985 Carnation (with Coffee-Mate and
Friskies)
1988 Buitoni-Perugina, Rowntree
1990 Cereal Partners Worldwide
1991 Beverage Partners Worldwide
1992 Perrier
2000 PowerBar
Cont…
2001 Ralston Purina

2003 Mövenpick and Dreyer's

2006 creation of Foodservices SBU,

Jenny Craig, Uncle Toby's

2007 Novartis Medical Nutrition,

Gerber, Henniez
Board of directors
(Nestlé S.A)
Peter BRABECK-LETMA
THE
 Chairman of the Board
of Directors, Nestlé S.A
 Term expires: 2012

Paul BULCKE
 Chief Executive Officer,
Nestlé S.A.
 Term expires: 2011
Andreas KOOPMANN
 1st Vice Chairman
Chairman's and
Corporate Governance
Committee
 Term expires: 2011

Naïna Lal KIDWAI

 Audit Committee
 Term expires: 2011
Jean-René FOURTOU
 Chairman's and
Corporate Governance
Committee
 Compensation
Committee
 Term expires: 2011

Daniel BOREL
 Compensation
Committee (Chairman)
 Term expires: 2012
André KUDELSKI
 Audit Committee Team
expires: 2011

Carolina MÜLLER-MÖHL
 Nomination
Committee
 Term expires: 2012
Objective of Nestlé
Nestlé business objective is to
manufacture and market its product in
such a way that creates value that can be
sustained over the long term for
shareholders, employees, consumers,
business partners and the national
economies in which Nestlé operates.
 Nestlé Strategy
Regiocentric Management
Strategy
The firm management has developed an
integrated regional strategy. Nestlé
executive level views the entire world as a
potential market and strives to develop
integrated world market strategy.
THINK GLOBALLY BUT
ACT LOCALLY
 Pricing strategy
 Ethnocentric pricing policy
(per unit price of an item to be the
same, no matter where in the world the buyer is
situated)
 Geocentric pricing policy approach in the
pharmaceutical product.
 Concept of 60:40+
Advantage
 All Nestlé products are benchmarked
on this concept i.e. to achieve at least
60% of the consumer taste
preference with the added ‘plus’ of
nutritional advantage.
Most popular brands
Beverages Chocolate, Confectionary

Prepared dishes and cooking aids Water

Cont…
Milk products Pet care

Nutrition Ice cream Pharma

YouTube - Nestle NIDO 1+ Ad.flv

Advertising, Promotion
and Packaging Strategy
Advertising Packaging
through newspapers,  mainly in plastics,
magazines, television, but also to a lesser
radio, billboard or the extent across metals
internet and paper and broad
Unique, Use creative
slogan Mo
hi !. re
B Ch
e a l th
Promotion lat
y, M
oc o

e B h ,i H
Professional Athletes, ore
Cri
Ta
st
Famous individuals sp y

YouTube - mjena2_s Cha

 Key Figures
Sales 109 908 million Swiss francs

EBIT 15 676 million Swiss francs

as % of sales 14.3%

Net profit 18 039 million Swiss francs

as % of sales 16.4%

Capital expenditure 4 869 million Swiss francs

as % of sales 4.4%

Market capitalization, end Dec. 150 409 million Swiss francs

Earnings per share 4.87 Swiss francs

Dividend (proposed) 1.40

Sales by Product Group in
2008
Ph
ar Beverages
m
ac
e ut
ica
ls
6.8 26.3%
• Chocolate %
• Confectionery 11.6%
• Biscuits • Milk Products
25.8% • Nutrition
• Ice Cream
17.9
%
•Cooking Aids 11.6%
•Prepared
Dishes
Pet Care
Nestlé India
Ltd.
 Chairman and Managing
director(Nestlé India)

 Mr. Antonio
Helio Waszyk
 Nestlé India Ltd.
Leading branded food player in the
country
 Nestlé’s relationship with India dates back to
1912, when it began trading as The Nestlé
Anglo-Swiss Condensed Milk Company
(Export) Limited

 Nestlé was incorporated as a limited

company in 1959 and in 1978 issued shares
to Indian public (to reduce foreign holdings to
40%)
Plant Locations
Year Plant Location
1961 Moga, Punjab
1967 Choladi, Tamil Nadu
1989 Nanjangud, Karnataka
1992 Samalkha, Haryana
1995 Ponda, Goa
1997 Bicholim, Goa
2006 Pantnagar, Uttarakhand
 Offices
 Head Office  Registered Office
Nestlé India Limited
Nestlé India Limited
M-5A, Connaught
Nestlé House
Jacaranda Marg, 'M'
Circus, New Delhi -
Block, 110001
DLF City, Phase II,
Gurgaon - 122002
(Haryana)
4 Branch Offices - Delhi,
Mumbai, Chennai and
Kolkata
Key Figures (Nestlé India
Ltd.)
2007 2008
in Rs. in Rs.
Sales 36,471.8 millions 44,710.6 millions

EBIT 6,962.7 millions 8,637.3 millions

Net Profit 4,138.1 millions 5,340.8 millions

Earning Per 42.9 55.39

Share
Dividend Per 33.0 42.5
Share
 Consumer insight
 Nestlé is constantly using consumer insights
and scientific rigour to innovate and develop
relevant products at the appropriate time,
with low fat, increased natural fibre, natural
anti-oxidants or reinforcing them with
nutrients to better manage health and
wellness.
Most Popular brands in
India
 Product line
Milk Products & Prepared Dishes
Nutrition & Cooking Aids
   
From shelf-stable Preparing well
solution balanced meals is
to chilled dairy. a snap with
         Nestlé.
 
Beverages Chocolates & Co
Drink to an active nfectionery
 
life with Nestlé  
Beverages. Delighting the
senses with a
range of tastes
and textures.
 Milk Products &
Nutrition
From shelf-stable solution to chilled dairy
 NESTLE Fresh ‘n’ Natural Dahi
 NESTLE EVER YDAY Dairy whitener
 NESTLE MILKMAID
 NESTLE EVERYDAY Ghee
 NESTLE Fresh ‘n’ Natural Slim Dahi
 NESTLE MILKMAID & FUNSHAKES
 NESTLE Milk
 NESTLE Jeers Raita
 NESTLE Slim Milk
 NESTLE NESVITA Dahi
 NESTLE NIDO
  NESTLE NESVITA PRO-HEART Milk
 NESTLE MILKMAID Fruit yoghurt
 Beverages
Drink to an active life with Nestlé Beverages
 NESCAFE CLASSIC

 NESCAFE CAPPUCCINO

 NESCAFE SUNRISE Premium

 NESTEA ICED TEA WITH GREEN TEA

 NESCAFE SUNRISE SPECIAL

 NESTEA ICED TEA

CHOCOLATES & CONFECTIONERY
Delighting the senses with a range of tastes
and textures
 NESTLE MUNCH

 NESTLE BAR-ONE

 NESTLE MILKYBAR

 NESTLE Éclairs

 NESTLE MUNCH POP CHOC

 NESTLE Milk Chocolates

 NESTLE Kitkat
 Prepared Dishes &
Cooking Aids
Preparing well balanced meals is a snap with
Nestlé
 MAGGI 2- MINUTES Noodles
 MAGGI SAUCES
 MAGGI Bhuna Masala
 MAGGI Vegetable Atta Noodles
 MAGGI Pichkoo
 MAGGI Coconut Milk powder
 MAGGI CUUPA MANIA
 MAGGI Pizza Mazza
 MAGGI Healthy soups
 Promotion
strategies adopted
in India
 Brand Ambassador Of
Munch
 YouTube - Nestle Munch-Ramu Ki DukanRani
Mukherjee_s Funny Ad.flv
 Nescafe outlets
 Nestlé India is promoting its beverages by
opening various outlets named ‘NESCAFE’ all
over the country
 Famous Maggi
promotion
 As we all know that Maggi also organised the
famous “MY MAGGI STORY” campaign which had
become very popular in India few months ago.

 Maggi has launched its famous MAGGI CLUB in

online version. Its registration is open only for
those between 10-23 years of age.

 YouTube - mmm.flv
Nestlé Maggi Clarification
on rumors being circulated
about Noodles

Nestlé confirmed that in the process of

manufacture of Maggi no wax is used nor is
any wax present in any form in MAGGI
NOODLES.
 Nestle food
poisoning case
Various Competitors
Major Competitors

Minor Competitors
 Awards
 Nestlé ranks 17 out of 100 in Wall Street Journal
Asia Awards

Awards Won BY Nestlé India Ltd.

 NDTV PROFIT Business Leadership Award in the FMGC
Food category.
 Awarded for Export excellence from Coffee Board for bring
the HIGHEST EXPOTER OF COFFEE to Russia (2007-08)
 Highest Exporter in Instant Coffee.
 Export Award by Ministry of Commerce And Industry for
Instant Tea
 Why Join Nestlé?
 Nestlé India provides its employees a
dynamic professional environment bound by
one spirit, 'The Nestlé Spirit' and that makes
Nestlé India a great place to work.
 At Nestlé India integrity, professional skills
and performance of the employee is what
matters.
 Trust people and believe in giving early
responsibilities.
 Believe in building leaders.
 Business dynamics and need directed training
programs offer employees with opportunities
to acquire and develop desired functional,
people management and decision making skills
enabling success at work.

“As we achieve milestone after milestones we

invite you to be part of this exciting journey
and assure you that the exposure and
experience would be unparalleled.”
 Legal
Documents
 Articles Of
Association
C:\Documents and Settings\hp\Des
ktop\Shortcut to AOA OF NESTLE S
.A.lnk
 Prospectus
C:\Documents and Settings\hp
\Desktop\Shortcut to prospect
us.lnk
 BIBLOGRAPHY
www.nestle.in
www.nestle.com
www.google.com
www.scribd.com
Thanx