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Presented by by
ABHIJEET DEY
ARIJIT DUTTA (018)
ARINDAM CHATTERJEE (019)
DIBYAJYOTI JANA (036)
ANIK GHOSH (014)
 About the Company
] MORE is the retail arm of the
Aditya Birla Group
] US$ 24 billion corporation with a
market capital of US$ 31.5 billion
] Got position in Fortune 500
companies
] In May 2007 launched its first
store, more. in Pune
] 500 stores across the country.
] acquisition of Trinethra Super
Retail, the company has increased
its retail foothold to 300 plus
stores with re-branding of
Trinethra and Fabmall stores in
South India.
] 14 per cent market share
 SWOT analysis
È
] Powerful brand
] Wide range of products in one
store.
] Information technology to
support its international
logistics system
] Well trained people
] Strong Network
] Own Brand (110%
detergent,AV79 saving cream
etc.)at cheap price

] Store size is smaller than other
retail chain store
] Maintenance cost is higher
than general stores
] Lower promotional activity
] Less awareness of own brand
] It only focus on FMCG
products
] Deals only with limited brand
 (  °
] The Indian middle class is already ] Large number of
30 Crore & is projected to grow to
over 60 Crore by 2010 compettitors (local & global)
] Focus on the tier-II cities ] Political barriers
] Target to rural market like ] Lack of space for expansion
] ITC(Chaupal Saga)
plan
] DCM Sriram (Hariyali Bazar)
] Godrej(Adhaar) ] Threat from established
] To take over, merge with, or form brands
strategic alliances with other
global retailers
 RESEARCH OBJECTIVE
] 1. To determine the current satisfaction level
of consumers towards own brands.
] 2. To determine the brand image of MORE in
the mind of the consumers.
] 3. Assessing the needs, requirements, and
expectations of consumers from the company.
 RESEARCH METHODOLOGY
] Based on Primary Data
] Secondary Data
] Questioner technique
] Sample size ʹ 30
] Place-More outlet at
Sastri nagar ͞D͟ block
] Analysis done on the
basis of the answers
 (1) How frequently do you visit ͞MORE͟?

] Frequently
] Regularly
] Rarely
 (2)Do you use the membership card
offered by ͞MORE͟?

] Yes

] No
 (3)Do you aware that MORE offers so many products from its in house
production?

] Yes

] No
(4) Do you purchase own label brands
of more or not?

] Yes

] No
 Do you rely only on the branded
products?

] Yes

] No
Which attribute of a specific product attracts you most
(which is not available for the own brands of MORE)

] Quality

] Quantity

] Packaging

] Brand Name
 Which brands of more do you like
most?

] Food brands

] Home & personal care

] Both
 If we seek your suggestions to improve the sales of
more͛s own product, what suggestions do you provide?

] Promotion

] Improve quality

] Promotion

] All of the three

 How is your overall experience with
more?
] Very good

] Good

] Average

] Bad
 RESEARCH FINDINGS
] 1. Maximum numbers of respondents do not aware
about the more͛s own product.
] 2. Most of the respondents prefer only branded products.
] 3. Significant numbers of respondents are not interested
in more͛s own product.
] 4. Most of the respondents attract from brand name
rather than quality, quantity and packaging of a product.
] 5. Many consumers prefer Food brand than home &
personal care brands of more.
] 6. According to the consumers more should improve not
only in promotion but also in quality and packaging.
] 7. Most of the respondents feel good with overall
experience from more.
 RECOMMENDATION
] 1. The company can increase the promotional activity to
attract the customer.
] 2. They should use different media and also launch the
advertisement of their own label product to reach to the
customer.
] 3. Significant numbers of respondents are not very much
satisfied with the quality of own level product. So the
company should increase the quality of the product to
compete with other existing branded products.
] 4. The company can improve the packaging of the
product to attract the customer.
] 5. Properly positioning should be done to compete with
the other established brand