BUSINESS LEAD PROPOSAL

FOR FIELD & TABS

HANSA RESEARCH GROUP PVT. LTD.

ANIL RATHOD
CONTENTS

Business Projections

Methodologies

Approach & Roadmap

Personal Profile

Role & Responsibilities

Timelines

Commercials
BUSINESS PROJECTIONS

Estimated
Yearly Research Business Estimate
Sector Target Clients % Share
Budget (in Lakhs)
(in Crores)
Automotive Bajaj Auto, Ashok Leyland, Maruti, Escorts & more… 80 0.30% 24

E-commerce Just dial, Caratlane, Myntra, Bluestone, Zomato, & more… 50 0.30% 15

BFSI IDFC, Angel Broking, India bulls, Paytm, Edelweiss & more… 60 0.25% 15

FMCG Heinz, Sapat, Parle Agro, Parag Milk, Marico & more… 75 0.20% 15
Healthcare Metropolis, Kopran, Sun Pharma, Lupin & more… 60 0.20% 12
Consumer Electronics & Mobile Samsung, Maharaja, Sony, Anchor & Others... 70 0.20% 14
Media Ad agencies - TV channels, Radio, Media Buyers 80 0.15% 12
Infrastructure, Construction firms (Runwal, Ackruti &
Others 100 0.20% 20
more...) and Consulting Firms
METHODOLOGIES

• Quantitative Studies
Face to Face • Qualitative Studies

CATI • Telephonic Interview (for a quick NPS like study)

CAPI • Quantitative Studies

• Ad-hoc Quantitative Studies

Online • Online Panels
APPROACH – THE THREE ‘A’ MODEL & ROADMAP

A1 ANALYZE the strengths of Hansa Research Services (HRS) to enhance valued business outcomes

• Study & understand HRS strengths for its expertise and core areas
• Basis above, target new clients to leverage their business with HRS
• Offer vertical integration of HRS to existing clients in form of line / product / market / geographic extensions

A2 ASSESS the health of existing contacts, track opportunities and offer them HRS

• Evaluate the vast existing database possessed by Anil Rathod

• Draft needs of market research services to the potential prospects
• Approach them with specifics of HRS

APPREHEND deeply the gaps in the market across verticals, tap potential clients and approach
A3 them with customised marketing strategies

• Gaps exist everywhere. Spot them across varied industries

• Reach the untapped areas, capitalize on them
• Offer tailored and targeted marketing strategies for specific, identifiable results
 ANIL RATHOD PROFILE

Education • Science Graduation from Mumbai University

• Overall 25+ years of diverse experience, with a solid understanding of sales and marketing strategies illustrated through various projects
Work Experience • Successfully running an own agency for 20+ years providing services across almost all verticals

• Communication skills, Flexibility & adaptability, Stress tolerance, Critical thinking/ Creativity
Key Strengths • Self-motivated/ motivating others, Organizational/ management/analytical skills, Adaptable to work under pressure

Passion • Sports, Music, Meditation, Driving, Travelling, Meeting People, Learning new things and exploring new things

Personal Details:
Residential Address: B-801, Daffodils, Link Rd., Dahisar (West) Mumbai – 400068
Tel: 022-28903076 Cell: +91-9821099927
Email: syanilrathod@gmail.com
ROLES & RESPONSIBILITIES

Anil Rathod :

• Build a partner ecosystem to support effective lead generation

• Create avenues of growth for the organization by obtaining untapped market
share
• Combine consumer knowledge and market intelligence to generate meaningful
business insights
• Monitor and analyse macro economy trends & market dynamics through primary
and secondary research

Support from Hansa Research:

• Resource with 3-5 years MR experience to assist

• Detailed understanding & assistance from:
• Data Collection Team
• Marketing Team
PROPOSED TIMELINES & PROJECTIONS

• Study Hansa Research • Results-driven actions

Services & its internal like meeting up Initiation of
Initial 1st operations
Next 2 prospects / clients
4th month contribution to
month months onwards business revenue,
• Initiate lead • Share respective as forecasted
generation details

Projections:

Timelines Business (in INR)

1st Year 1.27 Cr
2nd Year 1.50 Cr
3rd Year 2.00 Cr
COMMERCIALS

Remuneration:
• Anil Rathod: Rs. 21 lakhs per annum
• Resource (1): Rs. 5 lakhs per annum

• Out-of-Pocket Expenses (Travel, outstation, etc. at actuals to be reimbursed by the company)

• Incentive based on business generated