Professional Documents
Culture Documents
Management Information
Electronic commerce
Electronic business
ChapterELECTRONIC
ELECTRONIC BUSINESS, 4 The Digital Firm: Electronic Business
COMMERCE, AND &THE
Electronic Commerce
EMERGING DIGITAL FIRM
Business Model:
Defines an enterprise
Chapter 4ELECTRONIC
EELECTRONIC BUSINESS, The Digital Firm:COMMERCE,
Electronic Business
AND & Electronic CommerceDIGITAL FIRM
THE EMERGING
Chapter
ELECTRONIC BUSINESS, 4 The Digital Firm:
ELECTRONIC Electronic Business
COMMERCE, AND THE& Electronic
EMERGING Commerce
DIGITAL FIRM
• Consumer-to-consumer (C2C):
Individuals use Web for private sales or
exchange
12/07/21 Neeraj Sharma@GJIMT 14
Management Information Systems 8/e
Cost/
Sweater
Customer $40.34
Manufacturer Retailer
Manufacturer $20.45
Customer
Customer Personalization
12/07/21
Figure 4-5
Neeraj Sharma@GJIMT 21
Management Information Systems 8/e
A Net Marketplace
Figure 4-6
12/07/21 Neeraj Sharma@GJIMT 22
Management Information Systems 8/e