Professional Documents
Culture Documents
SOCIAL
RESPONSIBILITY
SHRESTHA RUNTHALA
SURBHI MODI
Social responsibility in the textile
industry
Textiles firms are slowly realizing
their responsibility towards various
industries associated with them and
the environment.
The ways in which a textile firm can
fulfill its responsibilities is similar to
others firms:
Towards employees:
• Providing a competitive and
challenging work environment.
• Having ethical recruitment,
remuneration, promotion and other
policies
• Providing opportunities to voice their
opinion and complaints and have an
effective policy for the solution of
these complaints.
• Ensuring a safe working environment.
Towards shareholders:
• Representing a fair picture of the company’s financial position
and profit/loss to the shareholders
• Paying them a fair rate of dividend
Towards customers:
• Providing quality products to the customers at reasonable
prices
• Undertaking constant R&D and coming up with innovative and
more useful products from time to time
Towards investors:
• Giving the investors a true and fair picture of the financial
condition of the business.
• Giving them due returns on the investment made by them.
Towards suppliers
• Making competitive payment to the
suppliers for the products purchased from
them.
• Maintaining a good relationship with the
suppliers.
Towards competitors:
• Indulging in ethical and healthy competition
Towards society:
• Undertaking community development and
area development programmes.
• Undertaking charity work for the
underprivileged sections of the society.
• By creating job opportunities.
Towards environment:
• Ensuring the purchase of environment-
friendly supplies.
• Ensuring a pollution-free process of
production
• Having an efficient system for the disposal
of waste
• Making the product and the process of
production as environment-friendly as
possible.
• Adopting eco-friendly packaging.
Overview
From its founding in 1856,
Burberry has become a leading
luxury brand with a global
business.
The Burberry brand is defined
by its:
• Authentic British heritage
• Unique democratic
positioning within the luxury
arena
• Founding principles of
quality, function and modern
classic style, rooted in the
integrity of its outerwear
• Globally recognised icon
portfolio: the trench coat,
trademark check and
Prorsum horse logo.
Burberry has always sought to achieve the high
quality standards. This focus is an integral part of the
brand to ensure that Burberry is recognized as much
for operational excellence as it is for its luxury
products.
Putting Corporate Social Responsibility at the heart of
Burberry's business practices is a key part of this
philosophy.
Burberry's current approach
to tackle challenging issues, &
some achievements in
2009/10:
30% increase in visits to product
suppliers' factories over prior year to
634
Launched Sustainability Leaders
Initiative across the business
Continued to reduce their CO2 emissions
from the Group's buildings by a further
9% per £1,000 of turnover
Committed to purchasing 29% of all
their UK electricity from Combined Heat
and Power and renewable sources in
2010.
Burberry is included in the FTSE4Good
Indices and is a signatory of the UN
Global Compact.
Burberry embraces, supports and enacts
the ten UN Global Compact principles of
human rights, labour standards, the
environment, and anti-corruption.
One of Burberry's five strategic themes is
pursuing operational excellence.
Operational excellence in CR has five key
areas of focus:
Fur
Burberry believes that any materials derived from animals should be
produced without inflicting cruelty or threatening the environment. For this
reason, Burberry does not source such materials from China. Fur is
principally sourced from SAGA furs which is known for upholding high
standards of ethical treatment of animals and shares the Group's concerns
about animal welfare.
Uzbek cotton
Following the deeply concerning reports relating to alleged forced child
labour in the Uzbekistan cotton industry, Burberry has taken steps to
exclude Uzbek cotton from its supply chain. In progress is a cotton
traceability project related to Uzbek cotton and other raw materials.
Environmental performance
Burberry is committed to reducing its environmental footprint
throughout its global operations. It plays an important role in
ensuring that its environmental impact is minimized in the
countries from where it sources materials.
Packaging:
Launched a new Established range of consumer
packaging made with paper from sustainably managed
forests and 100% elemental chlorine free.
Waste:
Renewed focus on increasing recycling globally. In the UK, recycling has
increased to 47% of the total waste produced.
Developed a closed loop textile recycling system in the UK. The Group's global
recycling partner converts sample and raw material waste into car door
insulation.
Digitalisation:
Converted lookbooks from paper to digital – used by buying teams and
wholesale customers to choose products. This is estimated to save 32 tonnes
of paper and £70,000 annually.
Digitised visual merchandising props ordering process for regional teams
Information technology.
Launched an online environmental data management system to cover 100% of
Burberry's global sites.
Excellence in people
A commitment to diversity and
respect for all is a key foundation
underlying the Burberry culture.
Burberry's global nature is reflected
not only through its geographic
footprint, but also through its
workforce. In the global
headquarters at Horseferry House,
Burberry employs nationals of 39
different countries from the five
continents.
Women make up a large part of the
workforce in all parts of the
organisation, from its
manufacturing sites through to its
headquarters (70% women).
Health and safety
As a core priority, Burberry
continues to ensure a healthy and
safe environment for all
employees and customers. There
is a formal health and safety audit
process and programme that
ensures all Burberry manufacturing
sites and distribution centres are
audited at least annually with major
offices and retail locations audited at
least once every three years.
To further strengthen this area, a
Corporate Health and Safety
Manager further develop the Global
management system and related
training programmes.
Community investment
Ongoing investment in the communities where the majority
of employees live and work remains a key element of the
Burberry Corporate Responsibility strategy.
The Burberry Foundation
An extension of the tradition of philanthropy at the Company, the
Burberry Foundation provides a strategic platform for
Burberry's community engagement and builds charitable giving in
its regions.
Established in 2008, the Foundation is dedicated to helping young
people realise their dreams and potential through the power of
their creativity.
The Foundation's goals are to help young people to:
• gain confidence in their daily lives and develop self-
esteem
• build connections to their families, friends, partners and
society at large
• develop the ability to reach for opportunities in school,
work and life
The Foundation receives donations from Burberry and other
benefactors to award strategic grants and make targeted
donations of in-kind gifts.
In 2009/10, the Group's donations to the Foundation amounted
to £800,000 in cash and more than £150,000 in-kind. These
contributions enabled the Foundation to support charities in
Boston, Chicago, Hong Kong, London, Los Angeles, New York,
San Francisco and Seoul.
Employee engagement
Burberry employees are
encouraged to further support the
Foundation's grant recipients
through the Company's employee
engagement programme, which
allows staff to take up to four hours
per month of paid leave to
volunteer with any one of the
Foundation's charity partners
around the world.
Corporate donations
Each regional office has a discretionary charity budget which is
managed and approved locally.
Disaster relief
In response to the catastrophic earthquake in Haiti on 12 January
2010, Burberry and its employees donated over £149,250 to British
and International Red Cross agencies around the globe to assist
with its relief and reconstruction efforts.
Future Focus
Burberry is proud of its long
history of exploration, In line
with this, they will continue
to push to achieve the very
highest quality standards in
corporate responsibility
improving factory conditions
at all levels of the supply
chain, drive environmental
sustainability and invest in
global communities.
THANK YOU
DO GOOD. FEEL GOOD.