Group - 7

Deepti Khatry
Vate Marie
Nyein Wai
WoodBarn India Started in 2006
Specialize in wooden houses and buildings
First Corporate company to introduce Log Houses
Work primarily for business-to-business market
Exposure in national and international markets in 2014
Mode of Advertisement - Word of Mouth and Online Social
Media
 B2B
Relationship driven
Maximize the value of the relationship Maximize the value of the transaction
Small, focused target market
Multi-step buying process, longer
sales cycle
Brand identity created on personal
relationship
Educational and awareness building
activities
Rational buying decision based on
business value
B2C
Product driven
Large target market
Single step buying process, shorter sales
cycle
Brand identity created through repetition
and imagery
Merchandising and point of purchase
activities
Emotional buying decision based on
status, desire, or price
Firmographics segmentation
Based on information related to customers that is publicly available,
such as company size and industry
Value based segmentation
Based on the economic value they present to the organization,
both in terms of completed sales and potential sales
Needs-based segmentation
Based on validated needs for products or services
Demographic segmentation
Based on aspects such as age, gender, education, religion,
occupation, income and marital status
Geographic segmentation
Based on geographic location. It allows companies to focus the
products and services offered to different segments based on
where they are located
Behavioral segmentation
based on attributes such as brand loyalty, awareness,
knowledge, social media interaction and purchasing patterns
Psychographic segmentation
Based on geographic location. It allows companies to focus the
products and services offered to different segments based on
where they are located
Residential
Luxury
Standard
Low Cost
Commercial/Retail
Hospitality
Industrial/Special Economic Zone
 Project/Client Name Project Type
Tamara Coorg B2B
Club Mahindra B2B
Micasa Resort B2B
Blue Bay Resort B2B
J&K Bank Guest House B2B
Auli Ski Resort B2B
Nagpal Villa B2C
Shartrughan Sinha B2C
S.C. Sharma B2C
Museum at Siddh Data Ashram B2C
Govt. of Uttranchal B2B
Govt. of Uttranchal B2B
K.P.S Gill B2C
Govt. of Uttranchal B2B
Sainik Farms B2B
Kings Villa B2B
Residential Housing
High growth rate (12%)
Population g rowth, Urban migration, Job opportunity, Growing
income level, Easy availability of finance
Major market share (82%)
Major focus in this segment is on middle and high income consumers
Fast growth in luxury housing (30% from 2014 to 2016)
Reduced construction time and running costs
Less allergies, no toxins and dryness
Highly durable