MEDIA AND INFORMATION

LITERACY (MIL)
People Media

MIL PPT 22
Updated:
June 11, 2017
LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of
people media (SSHS);
• compare people as media with people in
media (SSHS);
• describe the different dimensions of people
media (MIL11/12PM-IVa-1);
LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and
state reasons for such categorization
(MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and
negative effects of media, information on
individual and society (MIL11/12PM-IVa-1); and
• evaluate the role played by people media as
 TOPIC OUTLINE
I-PEOPLE MEDIA
A. Definition 2. People in Media
B. Types and 2.1.Print Journalists
Characteristics 2.2.Photojournalists
1. People as Media 2.3.Broadcast Journalists
1.1. Opinion Leaders 2.3.Multimedia Journalist
1.2. Citizen Journalism D. Advantages, Limitations,
1.3. Social Journalism and Value
1.4. Crowdsourcing E. Performance Task-Case
Study
How do you understand the term
“people media”?refers to persons that are
involved in the use,
analysis, evaluation and
production of media and
information (Source: MIL
PEOPLE MEDIA
Curriculum Guide by
DepEd)
People in Media and
People as Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-

business-people-shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS
MEDIA AND “PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent 7. YouTubers
Blogger
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who • Media
are well- PEOPLE MEDIA practitioners
oriented to who provide
media sources information
and messages People coming from
People their expert
and able to as
in Media knowledge or
provide Media
information as first- hand
accurate and experience of
reliable as event.
possible.
 PEOPLE AS MEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing

Photo Credit:
https://anhsg11gasa.wordpress.com/tag/people-as-media/
PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of
messages for lower-
end media users
• opinions are accepted
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step
Flow
Communication
Model (1944)
Paul Lazarsfeld,
Bernard Berelson,
and Hazel Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-
flow-communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology
and internet to create,
augment or fact-check
media on their own or in Photo Credit: http://www.dgiwire.com/what-
collaboration with others. citizen-journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium
.com/@stephe
nkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389
#.sken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using
social media to make
their content
available to more
people.
Photo Credit:
http://www.cision.com/us/resources/white-
papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-
social-media-are-driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities

and differences between
citizen journalism and
social journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
• the practice of
obtaining needed
services, ideas, or
content by soliciting
contributions from a
large group of people
Photo Credit:
and especially from the http://www.richmedia.com/richideas/articles/c
rowdsourcing-how-to-hire-the-world
online community
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their
expert knowledge or
first- hand
experience of
events
Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast
Journalists
• Multimedia
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://
www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-rep
orter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-

affairs-announces-big-changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited
• experts access to media and
• provide information to media users information
Lower -
People
People end
as
in Media Media
Media
Users
• media users
• well-oriented to media sources and
messages
• intermediaries, provide information to
lower- end media users
FORMATIVE ASSESSMENT: RECITATION
1. What is the difference
between people as
media and people in
media?
2. What are the
advantages and
limitations of people as
media? People in
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-
journalism-6/
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE
STUDY

Source: https://blog.hubspot.com/marketing/case-studies-marketing
 COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5
p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into
shooting incident in Quiapo became viral after
it was shared by Top Gear Philippines on
Facebook.
• Top Gear wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting
COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated
their Facebook accounts after receiving
bashings and death threats. Mr. Punzalan even
went to the police to clear his name.
• Undeniably, social media was also
instrumental in the arrest of the suspect Vhon
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by
being wrongfully accused in social media as
the suspect in the said shooting incident?
2. What is the liability of Top Gear, other media
outlets, and netizens who wrongfully
accused Mr. Nestor Punzalan as the suspect
in the said shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen
journalism and social media in this
incident?
4. What positive and negative effects of
media and information on individual
and society were evident in this
incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of
incident as experienced by Mr.
Punzalan from happening in the
future?
6. What important lessons can we learn
from this event as a social media
REFERENCES
• Media and Information Literacy
Curriculum Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two-step-f
low-theory-2
/
• http://mediashift.org/2006/09/your-guide-t
REFERENCES
• https://mobilizingideas.wordpress.com/20
12/09/03/people-as-media-campaigns-and-a
ctually-existing-democracy
/
• http://
groups.haas.berkeley.edu/marketing/sics
/SICS%202008%20Papers/m.pdf
• http://
journalistsresource.org/studies/society/so
REFERENCES
• http
://blog.storyful.com/2014/03/12/ten-prin
ciples-that-power-social-journalism/#.
V7lSuVR944l
• https://gigaom.com/2014/04/01/social-
journalism-and-open-platforms-are-the
-new-normal-now-we-have-to-make-them-
work
/
REFERENCES
• http
://www.cbsnews.com/news/what-is-crowds
ourcing
/
• http://
learn.org/articles/What_are_the_Different_
Types_of_Journalism.html
• http://
www.thenewsmanual.net/Manuals%20Vol