MARKETING OF judiciary

DR. MANOJ MISHRA

 MARKETING of judiciary
It is done to influence the behavior of target
customers and help them to develop a
positive attitude towards the organization
• IMAGE ASSESSMENT
• organization’s image depends upon the perception
that the various stakeholders have about the
organization.
• IMAGE PLANNING AND CONTROL
• Identify the image it wants to create and take steps
to build that image.
 IMAGE ASSESMENT OF judiciary
POSITIVE IMAGE NEGATIVE
IMAGE
High Integrity Low Integrity

Innovative Non-innovative

Friendly Unfriendly

Knowledgeability Unknowledgeable

Large Small
Desired Actual
 IDEA MARKETING
It is crucial for the success of social
welfare campaigns.
– persuading people to quit smoking,
– campaigns against drinking and using drugs,
– campaign related to birth control etc
– Pollution control
– Environmental Protection
– COMPANIES CRY UNICEF CELEBRATIES
 PERSON MARKETING
It plays a significant role in an
individual’s success in fields like
• Politics
• Movies
– Self-marketing skills and better image
management, help a person to have an
advantage over his or her opponent
– Honesty, patriotism, sound judgment forms
basis
 MARKETING of ideas
The marketing of ideas have been
done in judiciary by:
• Citation
• Interpretation
• Suo Moto cognizance
• Interpretation of law
• Books and articles
• Judgements.
 Judgements
• Basic Instinct
– Kesavananda Bharti v. State of Kerela (1973)
• Life, Uninterrupted: The supreme court’s
change at redemption
– Meneka Gandhi v. Union of India (1978)
• Whose Law is it anyway?: A Flashpoint in
Religious Fundamentalism
– Mohammed Ahmed Khan v. Shah Bano Begum (1985)
 Judgements
• Home on the Range: The emergence of
‘Second generation Rights’ like Housing
– Olga Tellis v. Bombay Municipal Corporation (1985)
• Justice Delayed: The Loss through Law
– Union Carbide Corporation v. Union of India (1989)
• No, I am more backward than you are!:
The Discourse on Reservation
– Indra Sawhney v. Union of India (1992)
 summary
• CUE CARDS