VBL 25th Anniversary Book

Agency Briefing
Objectives
• Record VBL’s outstanding milestones
• Build the pride of VBL staffs.
• Inspire all staffs to cheer VBL’s anniversary and
continuously contribute to the next journey of
VBL’s sustainable development.
Audience

• Employees
• Shareholders
• Distributors
• Government
“THE JOURNEY OF STAR REACHERS
OVER A QUARTER OF THE CENTURY”
 Chapter 1 Chapter 2: Chapter 3: Chapter 4: Chapter 5:
History Commercial Passion for Sustain
Excellence Brewing Excellence Excellence Excellence Excellence

Tell about VBL’s  Present the • Report some • Interview • Key charity
milestones: different angles outstanding articles about activities from
 VBL’s from the past & events which staffs who the beginning
establishment presence of remark the have 25 years times up to
VBL’s MC breweries/ leading service now
 VBL’s MD Head office/ positions of certificates. • Key focus of
 VBL’s DMD VBL’s opcos/ brands in the CSR activities
Sale Office …. market: • Training for the
VBL’s • Look forward to course / sustainability
milestones  Sharing from the innovation Working development
under selected staffs conception environment /
MD/DMD’s who have • Staffs who from the
management. worked from all worked and beginning
sections. contributed to times and new
VBL’s events strategy of
from the past & people
presence. development
Scope of work
 Concept: Creative approach aligned with 25th anniversary
 Contents : Writing & design
 Language: Bilingual (E&V)
 Quality: Premium
 Printed copy: 2,000 pcs
 Key milestones
9 Dec 16
Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Friday

Agency Brief Big day event Celebration event

Launching
VBL’s Book
 THANK YOU &
HOPE YOU CAN WOW US!