m


Few things touch our daily life as

much as organization do, we depend
on organization for education, food
,clothing ,health ,wealth and much
more.
They touch every aspect of human life
as told in the opening case, from birth
to death.
2ttitude
2ttitude represent beliefs, feelings
and action towards objects, ideas or
people. It shows our feeling about
something
For ex ±when Mr, 2 say, I like this
work," he expresses his attitude about
work. 2nd Mr.B say that I do not like
to work in night.´
jefinition of attitude

2n attitude is mental state of

readiness, learning and organized
through experience a specific control
on person¶s response to people,
object and situations with which it is
related.
By attitudes we mean the beliefs,
feelings object ideas and people.
2n attitude can be defined as a
determined leaning to feel and
behave in a particular way toward
some object. (luthans)
rharacteristics of attitude
1. 2ttitude remain unchanged unless
something is done to change them. For
ex---- if Mr. B is transferred from night-
shift to day shift their attitude may
become positive.
2. rhange in attitude may be upto any level.
It may be changed from highly
unfavourable to highly favourable.
3. 2ttitude are directed towards some object
about which a person has feelings.
Formation of attitudes

Experience with object

occupations Family and groups

2ttitudes

Mass communication Neighbourhood

rlassical conditioning
Formation of attitude
°





 attitude can
develop from a personally fulfilling or
punishing experience with an object.
ex- employees from attitude about jobs
on their previous experience.
2. r

 


 
one of the basic processes new attitude
formation can be explained on the basis
of learning principal.
ex- advertisers make use of the principal
of classical conditioning of attitudes by
get to link a product they want consumers
to buy with a positive feeling or event.

  --- a person may learn attitudes
through imitation of parents. If parents
have a positive attitude towards an object
and the child admires his parents

--- the
neighbourhood we live in has a certain
structure in terms of its having cultural
facilities, and groupings differences.
m
 --- our socio-
economic background influences our
present and future attitudes.


 --- mass
communication- television, radio,
newspapers and magazines-feed
their audiences large quantities of
information.
2n attitude can be defined as a
determined leaning to feel and
behave in a particular way toward
some object. (luthans)
2ttitudes

þ

 
 

 
 
    T


 



2ffective

T

 


rognitive




The opinion or 

belief segment Behavioral

of an attitude 







 


 
2ttitude 


°
romponents of attitude

° 

 
the opinion

or belief segment of an attitude.
 

 
 the
emotional or felling segment of an
attitude.
 
  
an
intention to behave in a certain way
toward someone or something.
Type of attitude

° 

  it refers to an

individual¶s general attitude toward
his or her job.
 m



   
organization commitment refers to
the power of an employees
involvement in the organization
hat are the Major Job
2ttitudes?
Job Satisfaction
2 positive feeling about
the job resulting from an
evaluation of its
character
Job Involvement: the
degree to which a person
identifies with a job, and
considers performance
important to self- worth.

°
2nother Major Job 2ttitude
m



r 
Identifying with a particular organization and its goals,
while wishing to maintain membership in the
organization.
Three dimensions:
2ffective ± emotional attachment to organization
rontinuance rommitment ± economic value of
staying
Normative - moral or ethical obligations

°
2nd Yet More Major Job
2ttitudes«

 
 


m

 m
jegree to which employees believe the organization
values their contribution about their well-being.
For ex- an employee believes his organization would put
up him if he had a child ± care problem or would forgive
an honest mistake on his part







The degree of involvement with, satisfaction with, and
enthusiasm for the job.
Engaged employees are loving about company.
For ex- we might ask employees about the availability of
resources and the opportunities to learn new skills,
whether the feel their work is important and meaningful
and whether their interactions with coworkers and °

supervisors are rewarding.

rhanging attitudes

If employees believe that their

employer does not take care of
them, management would like to
change this attitude.
1. Providing new information
2. Use of fear
3. influence of friends
4 

 ±
one of these is by providing new
information. Sometimes this
information will change a person¶s
beliefs and, in the process, his or her
attitudes.

 fear can reason some


people to change their attitudes.
hat an individual needs is positive
attitude. hen all employees in an
organization have positive attitudes,
benefits will be many.
for example, positive attitude-
Increases productivity
teamwork
Solves problems
Improves quality