The Coca-Cola Company

 Coca-Cola is an American
multinational beverage corporation that
was found in 1892 .
 Dr. John pemberton was bring idea for
joy of refreshment to people.
 Formula of Coca-Cola remains a trade
secret.
 The production flow of Coca Cola
involves passing sub-assemblies / parts
from one stage of production to another
in a regular flow.
Analysis of Coca-Cola Company
1. RESEARCH VARIABLES
2. REGRAESSION VARIABLES
Research Variables
They chose the following factors for potential variable in Coca-
Cola’s demand equation for CSD sales in the United States:-

Obesity Rates Per Capita

• Education and awareness of empty calorie carborated drinks
contributing to obesity rates in both children and will decrease
the demand or Coca-Cola.
• Moreover, schools and educational institutions have banned
CSD.
Overall Advertising
• Companies advertise to drive quality awareness to their products.
• Coca-cola is the most well known, established brand in the world
which can only have occurred with specialised, targeted
advertising.

Population Growth
• There are millions of people living in America all of which are
exposed to Coca-Cola products.
• They hypothesized that the greater the population grew in size,
the greater the demand would be for coca-cola products.

Convenience Store Sales

• They hypothesized that the higher the convenience store sales, the
higher the demand for coca-cola, making the relationship
positive.
Regression Variables
Own price
• The fundamental law of demand applies to coca-cola’s own price,
which makes it one of the most important indicators of sales in
the market.
• they hypothesized that the relationship between coca-cola would
be negative.
Bottled Water
• Bottled water is a healthy alternative or substitute for a high
calorie/high sugar CSD.
• Their hypothesis was that an increase in the demand for water
would dramatically decrease the demand for coca-cola making
the relationship negative.
Forecast
• The Statistical forecasting method they used was Moving
Averages. They used the model generated point and applied
statistical forecast to estimate sales for years 2011 and 2012.
Period CSD Forecast CSD Forecast
(Per Capita)

2011 12.985 4,061.30

2012 12.823 4048.80

• To have a sense of how accurate our model is, they used a Statistical
forecast to estimate the values of the input and then applied them to
our equation.
Period Price Forecast
2011 2.68
2012 2.69
Strategy and
Recommendations
• As to increasing the demand of CSD, we suggest that more
aggressively connect to the younger generation through social
media channels like Twitter and Facebook.
• Through this venue they will increase revenue by targeting
the younger segment.
• Also, based on the significance of unemployment rate, it
effects Coca-Cola's demand.
• In addition, job creating could also show that Coca-Cola is
socially responsible for this country and further refine the
brand value.
Conclusion
• With a better understanding of Coca-Cola through this project,
they realize that the most valued asset of Coca-Cola is its
brand.
• Whenever people think about Coca-Cola, they come up with
happiness and joy.
• Coca-Cola is not just a beverage product but a lifestyle.
• They suggest Coca-Cola continue to grow and expand, placing
more emphasis on building a better life for the country and to
grow with its people.
• Based on this growth, Coca-Cola will have an irreplaceable
leading position in the future.