EDT 321

Cécile Lejeune

SOCIAL MEDIA
-
THE GOOD, THE BAD,
AND THE UGLY

OBSERVING THE PROS AND CONS OF

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SOCIAL NETWORKING AND VIDEO SHARING PLATFORMS

FACEBOOK :

- PROS

 Allowing non-profit and for-profit organization to do

networking (Waters et al., 2009)

 Advancing their missions and increasing

awareness (Waters et al., 2009)

 Popularisation of websites through social media

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FACEBOOK :

- PROS

FRIENDSHIP MAINTENANCE

Type of benefit Strength

Event organization High
Relationship maitenance High
(messaging, calling, picture & link
sharing)
Group pages Medium
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FACEBOOK :

CONS
ADDICTIVENESS (SLOANE, G. 2017)

Notifications Pleasure Addiction

Sounds, colors, Release of Need to go back
pop-ups dopamine online created

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FACEBOOK :

CONS

LOSS OF PHYSICAL SOCIAL INTERACTION

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YOUTUBE PROS :
Important reach to all ages

YouTube Users (millions)

8.1 8.3

9.7 9.5

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9.4

<18 y.o. 18-34 y.o. 35-44 y.o. 45-54 y.o. 55+ y.o.
 YOUTUBE PROS :

Great complement to website

Illustrating concepts from the website

Reaching out to more people

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YOUTUBE CONS :

Non filtered content

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YOUTUBE CONS :

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THANK YOU FOR YOUR ATTENTION
For additional information, comments, request, please contact me at
the following address: cecile.lej@gmail.com .

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REFERENCES
 Photo on <a href="https://bestrunningshoes.com/">Best Running</a>
 Waters et al. (2009). “Engaging stakeholders through social networking:
How nonprofit organizations are using Facebook”. Science Direct. Retrieved
from
https://www.sciencedirect.com/science/article/abs/pii/S0363811109000046
 Sloane, G. (2017) Retrieved from http://adage.com/article/digital/sean-
parker-worries-facebook-rotting-children-s-brains/311238/

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REFERENCES
 Simion, D. (Sound) « Party People »
 (n.d.). YouTube. Retrieved from
https://www.youtube.com/yt/about/press/
 (2009). “Who’s watching YouTube?”. Job Central. Retrieved from
http://images.jobcentral.com/jcv2/chad/YouTube-One-Sheet.pdf

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