PRESENTED BY:

PRESENTED
NAMAN BY: BY:
SETHI
PRESENTED
NAMAN SETHI
KRISHNA GUPTA
NAMAN SETHI
KRISHNAAGGARWAL
VAIBHAV GUPTA
KRISHNA GUPTA
VAIBHAV AGGARWAL
VAIBHAV AGGARAWAL
 Background
 Founded in 1976 by Steve Jobs and Stephen Wozniak, Apple Inc. has
since become one of the world’s largest tech and electronics
companies today. The two launched the Apple Computer Company out
of a garage in Palo Alto, California

 Apple has grown into the world’s most profitable company, valued at
$733 billion earlier this year.
 Strengths
 While Apple has been known to limit their use of social media, it has proven to
benefit their image by creating a perception of exclusivity.
 Apple has official social media accounts for many of its services such as Apple Music
and the App Store, which has given followers a more direct relationship to their
desired areas of the company.
 Apple created an official Tumblr account for the iPhone 5c, proving their
unconventional approach towards social media marketing in using a less
mainstream, and more aesthetically pleasing medium than competitors.
 Their unconventional social media marketing strategy has ultimately left
consumers wanting to know more, causing them to look further into the company
directly.
 Weakness

• Lack of social media presence in general is Apple’s social media weakness.

• They’re not on Twitter, Facebook, etc (note: iTunes, and some product lines have
accounts).
• Cannot respond or engage via social media to consumers.
• New products not promoted via official social media accounts.
• Reduced marketing/product exposure.
 Opportunities
• Little social media presence/engagement allows for
several opportunities:
• No need to hire social media team.
• Directs people seeking for product information
to their website, creating more website traffic.
• The mystery of new products that aren’t being
talked about via Apple’s social media creates
more buzz and talk because consumer’s
curiosity is peaked.
• Apple differentiates the way they market from
their competitors which makes them stand out
and feel like a very unique company.
 Threats
● Apple faces strong social media competition from its competitors (ie: Dell)
● They are at threat to lose sales because consumers:
○ Gain knowledge about other brand products via their social media accounts.
○ Prefer the engagement that other companies provide via social media.
○ Aren’t aware about new product releases immediately through social media as
they would be with other brands.
 Target Group

● Target audience = between age 25-45.

● Focus on middle and upper income individuals first.
● Secondary focus is on students.
● Target group use social media to communicate mainly on:
○ Youtube
 References (Page 1 of 2)
Arakali, H. (2015, January 27). Once a tough market for Apple Inc. Indians show a growing taste for iPhones. Retrieved
October, 2015, from http://www.ibtimes.com/once-tough-market-apple-inc-indians-show-growing-taste-iphones-1796326

Asay, M. (2010, August 26). Apple Doesn't Target Markets. It Targets People. Retrieved October, 2015, from
https://gigaom.com/2010/08/26/apple-doesnt-target-markets-it-targets-people/

Bajarin, T. (2015, May 5). Apple’s iPhone Growth Opportunities. Retrieved Octorber, 2015, from
http://recode.net/2015/05/05/apples-iphone-growth-opportunities/

Burnham, J. (2012, January 19). Is it Time for Apple to Get Social? Retrieved October, 2015, from
http://mashable.com/2012/01/19/apple-social-media-2/#4sXnQhF5jEqh

Hartley, K. (2015). Apple. Retrieved October, 2015, from http://www.mysocialmediareputation.com/featured-brands/apple/

Hellman, J. (2014, August 26). Apple Inc.: A Short SWOT Analysis. Retrieved October, 2015, from
http://www.valueline.com/Stocks/Highlights/Apple_Inc A_Short_SWOT_Analysis.aspx#.VjFMzaJlWio
 References (Page 2 of 2)
Kapko, M. (2015, September 2). Inside Apple's odd, yet effective, social media strategy. Retrieved October, 2015, from
http://www.cio.com/article/2979114/social-networking/inside-apples-odd-yet-effective-social-media-strategy.html

Linzmayer, O. (2006, April). 30 pivotal moments in Apple's History. Retrieved October, 2015, from
http://www.macworld.com/article/1050112/30moments.html

Moreland, J. (2011, November 2). Steve Jobs, Apple, and the importance of company culture. Retrieved October, 2015,
from http://www.fastcompany.com/1792485/steve-jobs-apple-and-importance-company-culture

Richter, F. (2015, July 21). The iPhone Is More Vital Than Ever to Apple's Success. Retrieved October, 2015, from
http://www.statista.com/chart/1822/iphone-share-of-apple-s-revenue/

Kaputa, C. (2012, September 28). 5 Marketing Tools Apple Exploits To Build The Hype. Retrieved October, 2015, from
http://www.fastcompany.com/3001650/5-marketing-tools-apple-exploits-build-hype
THANKYOU