PRESENTATION

ON
AMUL
CONTENTS:
*INTRODUCTION
*HISTORICAL BACKGROUND OF AMUL
*OVERVIEW OF AMUL INDUSTRY
*THE AMUL MODEL
*PRODUCTS
*INTERNATIONAL SPREAD
*REASON FOR SUCCESS
*SWOT ANALYSIS OF AMUL
*CONCLUSION
Introduction:
• Anand Milk Union Limited or AMUL is an indian dairy coopetative
based in the state of Gujarat in India.It is a brand managed by a
cooperative body, the Gujarat Co-operative Milk Marketing Federation
Ltd(GCMMF).This industry found by Dr Varghese Kurien in 1946.Anand
is the headquarter of Amul industries in the state of Gujarat.
Historical Background of Amul:
*AMUL spurred India’s white revolution,which made the country the
world’s largest producer of milk and products.
*The first AMUL co-operative was the results of the farmers.
*Sardar Vallabhbhai Patel vision to organized the farmers.
*Dr Varghese Kurien ,who founded AMUL.
OVERVIEW OF AMUL INDUSTRY
(2017-18)
Board of directors 18 members

Number of Producer members 3.6 million

Number of village dairy cooperative societies 18,554

Total milk handing capacity 32 millions liters per day

Milk collection (Total 2017-2018) 7.7 Billion liters

 Milk collection (Daily average 2017-2018( 20.4 million liters

Cattle feed manufacturing capacity 9200 Mts per day

Sales turn over 2017-18) 29225 Crore( US $ 4.5 Billion)

Website: www.amuldairy.com
THE AMUL MODEL
• The AMUL model of dairy development is a three tiered structure:-
1.Village level
2.District Level
3.State level
•The AMUL model has helped india to emerge as the largest Milk
producer in the world.More than 15 million milk producers pour thier
milk in 1,44,500 dairy co-operative societies across the country.Their
milk processed in 184 district co-operative Unions and marketed by 22
state marketing fedarations,ensuring a better life for millions.
PRODUCTS
• Amul
• Amul pro
• Ice-cream
• Paneer
• Dahi
• Milk powder
• Mithai
• Chocolate
• Fresh cream
• Butter etc.
INTERNATIONAL SPREAD
AMUL is now available in over 40 countries. Amul has entered overseas
markets such UAE,USA,QATAR,New-
zealand,Singapore,Japan,Australia,Hongkong,Thailand,Nepal,Sri
lanka,Bangladesh etc.
REASON FOR SUCCESS
• Low cost
• Strong distribution network
• Technology and e-initiatives
• Diverse product mix
• Supply chain
SWOT ANALYSIS OF AMUL
• STRENGTHS :
1.Largest food brand in india and Asia
2.Excellent product quality and Trusted name

•WEAKNESSES :
1.No special offers for customers
2.Social media used ineffectively
• OPPORTUNITIES :
1.Penetrate international markets
2.Use internet to sell its products

•THREATS :
1.Growing price of milk and milk products
2.Ban exports of milk powder.
CONCLUSION
• AMUL has risen from indian soil and it remains indian in every sense.
• There is simple scope in low priced segment as also in other
categories.
• AMUL has the opportunity to capture the more evoled young adults
and children who are open to now products provided they meet their
expectations.
DATA COLLECTED FROM
website:www.amul.com
website:www.amuldairy.com
website: https://en.m.wikipedia.org ›
wiki › Amul
Newspaper:Economic times of India
Thank you.