 Processthrough which health care

professionals attempt to increase patient’s

knowledge about health care issues.
“The guidance about medication to patient
by pharmacist that includes which dosage
form, when, which route of administration
is used and information about side effects
& it also motivates the patient to adhere
his medication.” .
Education is the best way to improve
compliance.
 Itcan occur in variety of environments :
 Hospitals
 Physician's office (physician, physician’s
assistant)
 Community pharmacies
 Registered nurses
 Psychologists
 Registered dietitians
 pharmaceutical companies
 Hospital discharge planners
 Certified athletic trainers
 Health librarians
 Disability advocacy groups
 Health education is also a tool used by
managed care plans, and may include both
general preventive education or health
promotion and disease or condition specific
education.
 Important elements of patient education are
skill building and responsibility: patients need
to know when, how, and why they need to
make a lifestyle change. Group effort is equally
important: each member of the patient’s
health care team needs to be involved.
 Patient education may be
 Verbal or written
 On individual level or in groups
 Given to directly to patient or to caregiver

 Patient education should be initiated with

first patient contact and is developed with
each patient interaction.
The competencies of a pharmacist included the
following:

 Provide accurate, competent, and evidence-based

care
 Practice preventative health care
 Be current in the field and continue to advance
education
 Thereare two steps in patient education
process:

 Information gathering session

 Information giving session

Information gathering session
 Done during medication history interview in
which pharmacist acquire data about
medication taking experience.
 Assess patient understanding of past and
current medication.
 Assess patient motivation for complying with
medication regimen and suggest prescriber a
change in regimen if required.
Information giving session
 Patient empowerment is the concept in
which patients having right to negotiate their
choices about their healthcare.
 Patients are empowered as they are
educated about their therapy plan and are
motivated to carry out the plan.
The goal of patient teaching is to influence
behavior change, yet changing habits is
extremely difficult for most of us. Pharmacist
ask patients to make enormous changes in
their lives in order to prevent disease and
promote health.
 For example,
 we ask diabetic patients to lose or maintain weight by
staying on a diet 365 days a year, every year, for life
 Diabetic patients must also carefully control their
intake of dietary fat and cholesterol to decrease their
increased risk of heart attacks and stroke
 Constant and accurate self-monitoring of blood
glucose is required by finger sticks and urine testing
 Exercise is part of the treatment as well, but it must be
planned to avoid causing elevations or severe drops in
blood glucose levels
 In addition, the patient must inject insulin
several times a day or take oral medications.
 Self-management of diabetes is very complex,
yet we ask ordinary people to take on all these
tasks and, at the same time, carry on their
normal life of work, school, and social
relationships.
 Literacy level
 Language barriers
 Socio-economic level
 Cultural & spiritual beliefs
 50% retention of information
 Lack of interest in change
 Medication information
 Information about side effect
 Listening of patient
 feedback to assess understanding
This is the main structure of patient
education process
a. Name of medication ( brand/generic )
dose dosage form , schedule
b. List precaution : E.G avoid milk
c. How to administer ( PO, IM etc )
d. Special direction & precaution
 Cover side effect
 Common drug interaction
 What to do if doses missed
 Duration of therapy
 Provide written information
 Change in drug therapy if side effects occur
 Ask open ended question

Close the Session

 During closing the session in different culture are
used different word and in our country according
to religion normally ALLAH HAFIZ is used and the
session of education is closed
 Health education is the translation of
what is known about health into desirable
individual and community by means of an
educational process.
 The definition adopted by John M Last is
"The process by which individuals and
groups of people learn to behave in a
manner conductive to the promotion,
maintenance or restoration of health".
 The definition adopted by the National
Conference on Preventive Medicine in
USA is "Health education is a process that
informs, motivates and helps people to
adopt and maintain healthy practices and
lifestyles, advocates environmental
changes as needed to facilitate this goal
and conducts professional training and
research to the same end"
 The Declaration of Alma - Ata (1978) by
emphasizing the need for "individual and
community participation" gave a new
meaning and direction to the practice of
health education. The dynamic definition
of health education is now as follows:
 "a process aimed at encouraging people to
want to be healthy, to know how to stay
healthy, to do what they can individually
and collectively to maintain health, and
to seek help when needed".
 TheAlma - Ata Declaration created
revolutionary changes in the concepts and
aims of health education.

 The modern concept of health education

emphasizes on health behavior and
related actions of people.
 The behaviors to be adopted or modified may
be that of individuals, groups (such as
families, health professionals, organizations
or institutions) or entire community.

 Strategiesdesigned to influence the behavior

of individuals or groups will vary greatly
depending upon the specific disease (or
health problem) concerned and its
distribution in the population as well as upon
the characteristics and acceptability of
available methods preventing or controlling
that disease (or health problem).
 Healtheducation can help to increase
knowledge.

 Itis clear that education is necessary, but

education alone is insufficient to achieve
optimum health. The target population must
have access to proven preventive measures
or procedures.
 The definition adopted by WHO in 1969
and the Alma Ata Declaration adopted in
1978 provide a useful basis for
formulating the aims and objectives of
health education, which may be stated as
below:
 to encourage people to adopt and sustain
health promoting lifestyle and practices
 to promote the proper use of health services
available to them
 to arouse interest, provide new knowledge,
improve skills and change attitudes in making
rational decisions to solve their own
problems
 to stimulate individual and community self -
reliance and participation to achieve health
development through individual and
community involvement at every step from
identifying problems to solving them.
 It is clear that education is necessary, but
education alone is not sufficient to
achieve optimum health. The role of
health care providers in this regard
comprise to:

 provideopportunities for people to learn

how to identify and analyze health and
health related problems, and how to set
their own targets and priorities
 make health - related information easily
accessible to the community

 indicateto the people alternative

solutions for solving the health and
health-related problems they have
identified

 peoplemust have access to proven

preventive measures.