Digital

Marketing
Assignment
PRESENTED BY:

HAFSA SHAH
SEHRISH BATOOL
What does SEC A look for when choosing
cellphones?
1. Social Status
2. Specifications
3. Price is not a factor (quality over price)
4. Apple (iOs) or Samsung, Huawei (Android)
How did we come up with our digital plan?
We asked a question on the Facebook groups
Tech-Aches
- Men
- Educated
- Care about specifications and quality
- Well aware
- Previous users of Qmobile and others
Soul Bitches
- Women
- Educated
- Care about specifications and quality
- Care about social status
Tech-Aches: If you were going to buy a Q-Mobile
tell us why. If not, share your reason why?

Fayez Najeeb complained

about the specifications and
quality of the Q-Mobile phones.
He also pointed out that the
competitors of Q-Mobile are
better and priced almost the
same.
Conclusion: Poor image of Q-
Mobile in the mind of the
consumer.
Tech-Aches: If you were going to buy a Q-Mobile
tell us why. If not, share your reason why?
Osama Abbasi pointed out that
Q-Mobile used to have a hold of
the market in the range of Rs
5000 – 25000 range but after
competition got tough and the
quality of the Q-Mobile, the
mobile could not compete with
its competitors.
Conclusion: Poor image of Q-
Mobile in the mind of the
consumer.
Tech-Aches: If you were going to buy a Q-Mobile
tell us why. If not, share your reason why?

Faizy Farooq pointed out that

Q-Mobile has good features
but they have poor after sales
support and poor build quality
of the actual product.
Conclusion: Poor image of Q-
Mobile in the mind of the
consumer, in terms of after
sales support and build quality.
Tech-Aches: If you were going to buy a Q-Mobile
tell us why. If not, share your reason why?

Babar Noman pointed out that

Q-Mobile has a different kind of
advertising that does not target
him.
Conclusion: Poor image of Q-
Mobile in the mind of the
consumer, in terms of
advertising.
Soul bitches: If you were going to buy a Q-Mobile
tell us why. If not, share your reason why?

Fatmah Shah Jilani said that

she would use Q-Mobile but
as a spare phone.
 Digital idea to create behavior change of SEC A
as a digital Manager
Image Improvement
Q-Mobile has a poor image in the mind of its consumers in terms of:
1. Quality of their mobile phones
2. After sales support
3. Software updates
4. Advertising
5. Bad reviews and bad Word of Mouth
 Steps for Image Improvement – Digital
Message
1. Reviews and testimonials from businessmen such as Shahid Afridi
2. Technical digital sales support 24/7 (customer can launch
complaints if mobile stops working)
3. Replacement warranty
4. Positive posts and reviews by social media leaders
 Digital platforms that we will use to send the message to
improve Q-Mobile’s image – Digital Medium
Websites (Tech bloggers)
- Amir Atta From – (Propakistani) (tech & telecom, business, auto, sports, education,
aviation, etc.)
- Bilal Ahmad From – (Techmaish) (WordPress, SEO, social media, gadgets, etc.)
Facebook (Group owners)
- Tech-Aches (23,732 members)
- Soul bitches (20,000 members)
- Soul Sisters (116,000 members)
- Mobile sale groups (Average is 25,000 – 50,000 per group)